Ethnographic research
Most recent content on this topic
Redefining the low-income customer experience
Lisa Markus | May 16, 2019
Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.
Online event
How design thinking can propel innovation at your utility
Bill LeBlanc | February 20, 2019
One of the key elements that utilities need to incorporate into their design-thinking strategy is a customer-first mentality. By putting customers first as you design new products and services for them, you'll be more successful.
Newsletter
Are we getting utility bill designs all wrong?
Bill LeBlanc | June 13, 2018
Sign up for E Source's upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers' needs. We'll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more.
Newsletter
