Con Edison recently partnered with E Source to conduct a thorough ethnographic research project to understand how residents would feel about the addition of 38 curbside electric vehicle (EV) chargers to their already busy streets. Based on the results, Con Edison developed a hyperlocal launch that highlighted EV owners in the community, spread awareness of EVs, and addressed the community’s concerns.

Do you need help with an EV initiative? Learn how E Source Management Consulting can help you meet your goals.