Market research
Most recent content on this topic
Voice-of-the-customer success: Consulting case study
August 9, 2018
Learn how E Source Consulting & Advisory Services helped a leading manufacturer of wire products for the building, energy, and original equipment manufacturing sectors create and implement a comprehensive voice-of-the-customer program that's building customer loyalty.
Report
Using data to drive your residential customer marketing decisions
Luke Currin, Rachel Cooper | May 15, 2018
During this web conference, we'll unveil the latest updates to the E Source Residential Customer Insights Center and present intriguing data trends about US residential customers' energy-related priorities, preferences, and opinions.
Online event
Customer storytelling: Building empathy through in-context research
Rachel Cooper | March 19, 2018
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
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What your business customers really want
Daniel Doutre | December 14, 2017
Read what we learned when we surveyed more than 1,000 large business customers about their satisfaction with their utility and their utility account rep. You might be surprised by the results!
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