Market research
Most recent content on this topic
The low- and moderate-income customer energy assistance journey
Ben Nathan | April 23, 2025
Join us to learn about this landmark, energy assistance LMI customer journey mapping multiclient study, its key findings, and recommendations.
Online event
The demand-side management customer journey for income-qualified customers: An E Source multiclient study
Ben Nathan | March 26, 2025
Join us to learn about a new multi-client study that uses customer journey mapping to better understand and improve the income-qualified customer experience of demand-side management (DSM) programs.
Online event
Key highlights and memorable moments from the 2023 Forum
Sara Patnaude | December 12, 2023
The engagement and enthusiasm that was seen at the E Source Forum 2023 reaffirmed our industry’s dedication to continuous improvement and customer-centric innovation. In case you missed it, here are some highlights from the event.
Newsletter
Boosting customer program adoption rates with market research and data science
July 20, 2023
This case study explains how E Source helped a municipally owned power and water utility boost customer program adoption rates with market research and data science.
Case study
Key learnings from the E Source Forum 2022
Rachel Reiss Buckley | November 9, 2022
Learn how the E Source Forum 2022 empowered utilities on their path to becoming a Sustainable Utility. Our thought leaders will share takeaways from each track and provide actionable advice related to equity, mobility, customer experience, marketing, programs, and distributed energy resources.
Online event
The top 10 sessions from the 2020 E Source Forum
Jeremy Fischer | October 26, 2020
At this year’s E Source Forum, we featured 27 sessions across two days and four themes: postpandemic recovery, decarbonization, utility of the future, and serving vulnerable communities. Find out which sessions were most popular, catch up on the key takeaways, and watch the session recordings.
Report
Redefining the low-income customer experience
Lisa Markus | May 16, 2019
Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.
Online event
E Source Hosts Executive Roundtable for Customer Innovation on April 16 in Boston
Sannie Sieper | March 14, 2019
This press release announces the E Source Executive Roundtable for Customer Innovation, which is being held in Boston on April 16, 2019. This meeting for the executive leadership of utilities’ customer-facing departments will immerse participants in design thinking and ethnographic research.
Press release
Even with leadership buy-in, CX implementation doesn’t always happen
Heather Hilgenkamp, Eryc Eyl | November 12, 2018
What steps can you take to better implement customer experience at your organization? This infographic has a few helpful recommendations, driven by findings from the 2018 E Source Customer Experience Survey.
Report
Optimizing a utility voice-of-the-customer program: Consulting case study
August 2, 2018
Learn how E Source Consulting & Advisory Services helped South Jersey Gas implement a comprehensive voice-of-the-customer program that increased the focus on customers throughout the utility and created an emphasis on data-driven decision-making.
Report
