Marketing campaigns
Most recent content on this topic
2019 E Source Summit for the Tennessee Valley
May 16, 2019
In May 2019, we brought Tennessee Valley utility peers together for a day of collaboration focused exclusively on your LPC, your customers, and the changes taking place across the utility industry. Download the presentations from the event.
E Source announces 2019 Utility Ad Awards Contest
Sannie Sieper | April 8, 2019
This press release announces the opening of the 2019 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
Press release
What are best practices for marketing paperless billing?
Luke Currin | March 5, 2019
In this answer, we reveal how to overcome customer barriers to paperless billing and showcase a number of examples of effective marketing strategies.
Ask E Source answer
How do you use customer testimonials to promote residential energy-efficiency programs?
Jessica Bailis | January 11, 2021
Testimonials can be an authentic, empathetic, and trust-building tactic for reaching your customers. These utility examples and best practices will help you devise a plan for using testimonials to boost participation in your energy-efficiency programs.
Ask E Source answer
How can you communicate support for solar while being realistic about its costs?
Jessica Bailis
Is there a way to tout your utility's support for solar without turning customers off by explaining the overall system costs? We share insights from our research into customer perceptions of their utility's support for solar, solar website best practices, and what messages resonate with customers.
Ask E Source answer
From bill to payment: Improving the customer experience
Melanie Wemple | April 2, 2019
For many customers, billing and payment interactions define the customer experience; it can be the only communication a customer has with their utility. Join us for a one-hour web conference to learn how two utilities are redesigning their billing and payment experiences with the help of E Source.
Online event
E Source announces winners of the 2018 Utility Ad Awards Contest
Sannie Sieper | September 27, 2018
This press release announces the winners of the 2018 E Source Utility Ad Awards Contest.
Press release
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Report
How are utilities engaging customers on social media?
Heather Hilgenkamp, Cory Coggins | June 20, 2018
The 2018 E Source Social Media Survey revealed which social media channels utilities are using to connect with their customers as well as the most successful techniques utilities have developed for boosting engagement on social media. Check out our infographic to learn more!
Report
Incorporating emerging technologies into your programs
Bryan Jungers | June 21, 2018
Every new technology must cross the “chasm of death” before it can take off and penetrate the market at scale, according to Brian Barnacle of Energy Solutions. Watch this excerpt from the 2017 E Source Forum to learn more about the difficulties and opportunities associated with market development.
Report
