Program design
Most recent content on this topic
What are the fundamentals of demand response?
Clare Valentine | May 14, 2018
Wondering what demand response (DR) is and whether you should be doing it at your utility? We provide the basics of DR and explain the short- and long-term benefits to utilities and their customers alike.
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Customer storytelling: Building empathy through in-context research
Rachel Cooper | March 19, 2018
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
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The five design imperatives
Adam Maxwell, Bill LeBlanc, Christof Meyer, Chris Crisman | March 21, 2018
E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.
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Best practices for cost-effective DSM programs
Liza Minor, Kevin Andrews | January 12, 2018
It can be difficult to maintain program cost-effectiveness in a postlighting world. To help you learn how to build lasting cost-effectiveness, we identified best practices for four core program types as part of our series on the "Next Generation of Energy Savings."
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