Trying to figure out how to refresh your existing residential customer portfolio? Struggling to increase program enrollment numbers or actively engage existing participants? Look no further! E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. We based these design elements on insights from more than 60 residential ethnographic interviews across seven topical areas performed for the E Source E Design 2020 initiative. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.

Download The Five Design Imperatives infographic (PDF)

Five design imperatives: engagement design, choice design, advisory design, reward design, and localization design

Contributing Authors

Senior Director, Strategy, Consulting, and New Products

Adam Maxwell manages both the E Source Distributed Energy Resource Strategy Service and the E Design 2020 initiative, conceptualizing...

Chief Instigation Agent

Bill LeBlanc focuses on helping utilities understand the intersection between the customer and the utility’s products and services, specializing in...