Strategy
Most recent content on this topic
E Source Forum 2019 Speaker Interviews
January 8, 2020
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
Resource center
The electrification framework that benefits customers, the grid, and the planet
Kevin Andrews, Gabe Cuadra, Luke Currin, Steven Day, Bryan Jungers, Bill LeBlanc, Ryan Odell, Jay Stein, Tim Stout, Courtney Welch | June 16, 2020
Electrification, or the increased adoption of electric end-use technologies, isn’t a new trend, but the idea is undergoing a renaissance. This time, the focus has significant though nuanced differences from prior waves of electrification. In this report, we present our electrification framework.
Report
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
E Source Digital Strategy Summit for the Tennessee Valley
July 23, 2020
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
Virtual event
E Source announces 2020 Utility Ad Awards Contest
Sannie Sieper | April 29, 2020
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
What’s your utility doing for customers, employees, and your community during COVID-19?
Joy Herbers | April 10, 2020
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
Report
The what and why of technology transfer: Redefining success to meet today’s challenges
Bryan Jungers | May 13, 2020
Where do good technologies and program measures come from, and how do we know them when we see them? In this web conference, we’ll discuss environments that nurture innovation and how utilities are fostering them.
Virtual event
E Source Study Addresses Utility Adoption of Account Management Best Practices
Sannie Sieper | December 5, 2019
This press release announces the results of the 2019 E Source Account Management Assessment.
Partnering with business customers who are going renewable
Devin Fink | November 13, 2019
Utilities have to figure out how they can best help their largest business customers achieve sustainability, renewable, and clean energy goals. After our 2019 Forum panel discussion, we talked to Chris Conrad from Xcel Energy to learn more about the utility’s efforts.
Report
Energy in the Context of Low-Income Customers' Lives: Insights from E Design 2020 Ethnographic Research
Adam Maxwell | November 21, 2019
Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.
Virtual event
