Strategy
Most recent content on this topic
E Source Forum 2019 Speaker Interviews
January 8, 2020
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
Resource center
The top 10 sessions from the 2020 E Source Forum
Jeremy Fischer | October 26, 2020
At this year’s E Source Forum, we featured 27 sessions across two days and four themes: postpandemic recovery, decarbonization, utility of the future, and serving vulnerable communities. Find out which sessions were most popular, catch up on the key takeaways, and watch the session recordings.
Report
How the 2020 E Source Forum helped utilities address their biggest challenges
Jeff Stoermer | October 27, 2020
As we look back on the 2020 E Source Forum, one theme stands out: change. We not only hosted the first virtual E Source Forum but also hosted the biggest Forum yet and amid COVID-19 and a changing economic and political climate. Find out which sessions were the biggest hits among utility attendees.
Newsletter
5 steps to developing an electric vehicle CX strategy
Lisa Schulte | September 24, 2020
Before you can effectively improve the customer’s electric vehicle (EV) journey, you need a strategy. Learn the five steps you should take to develop an effective EV customer experience strategy.
Report
The electrification framework that benefits customers, the grid, and the planet
Kevin Andrews, Gabe Cuadra, Luke Currin, Steven Day, Bryan Jungers, Bill LeBlanc, Ryan Odell, Jay Stein, Tim Stout, Courtney Welch | September 8, 2020
Electrification is the increased adoption of electric end-use technologies. Utilities and governments see electrification as a way to reach their energy, climate, and sustainability goals. This E Source white paper can help organizations develop electrification strategies that benefit everyone.
Report
E Source announces winners of the 2020 Utility Ad Awards Contest
Sannie Sieper | September 8, 2020
This press release announces the winners of the 2020 E Source Utility Ad Awards Contest. We recognized this year’s top utilities for creativity as well as demonstrated success in areas such as increased brand awareness, website traffic, and program participation.
The electrification framework that benefits customers, the grid, and the planet
Kevin Andrews, Gabe Cuadra, Luke Currin, Steven Day, Bryan Jungers, Bill LeBlanc, Ryan Odell, Jay Stein, Tim Stout, Courtney Welch | June 16, 2020
Electrification, or the increased adoption of electric end-use technologies, isn’t a new trend, but the idea is undergoing a renaissance. This time, the focus has significant though nuanced differences from prior waves of electrification. In this report, we present our electrification framework.
Report
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
Sannie Sieper | June 10, 2020
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.
E Source Digital Strategy Summit for the Tennessee Valley
July 23, 2020
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
Virtual event
E Source announces 2020 Utility Ad Awards Contest
Sannie Sieper | April 29, 2020
This press release announces the opening of the 2020 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
