The perks of being a member
When you’re a member of the E Source Residential Marketing Service, we’ll help you develop creative ideas as well as provide specific campaign feedback, top-of-the-industry strategies, and tactics to take your efforts to the next level. With the service, you’ll get:
- Invaluable insights from our extensive market research to benchmark your performance against that of other utility marketing departments
- Help determining which residential customers have the highest propensity to participate in programs or purchase an offering with guidance on delivering messages that resonate
- Strategies from the most successful and nuanced approaches to marketing residential programs, products, and services across industries to empower you to design ad campaigns that stand out
Ask our experts unlimited questions
Answers from our experts on residential marketing will help you meet your goals to increase program enrollments, revenue from products or services, or adoption of cost-reducing offerings such as paperless billing and outage alerts. Learn more about our Ask E Source program (PDF).
Access our library of research
We deliver insights on how to best serve your residential customers with our industry- and customer-based research.
Use our exclusive residential marketing–related tools
The Residential Customer Insights Centers contain thousands of survey responses from US Residential Customer Insights Center and Canadian Residential Customer Insights Center residential customers; they span multiple years and hundreds of variables to help you see what matters to those customers. Enhance your residential marketing with Energy AdVision, our database of more than 2,000 advertisements created by utilities that target residential customers.
Attend our free residential marketing–focused events
Collaborate and interact with industry experts and your peers at topically relevant meetings and web conferences as well as our annual E Source Forum. Recent topics include driving electric vehicle adoption through experiential marketing and how to create an end-to-end digital strategy.
Recommended residential marketing membership bundles
|If you want to …||Then you need …|
|Build a cross-channel approach to reach your goals and improve your service levels||
E Source Corporate Communications Service
|Increase participation in and purchases of your business products and services||
E Source Business Marketing Service
|Design the right incentive structures for your residential energy-efficiency programs||
E Source Demand-Side Management Service
Ready to talk?
Let’s create the right package for you!Contact us