E Source, the data authority for the utility industry and enabler of The Sustainable Utility, is pleased to announce the launch of the 2022 E Source Utility Ad Awards Contest. The annual contest recognizes and rewards creative excellence in utility advertising. The contest is now open and accepting entries until May 20 from any electric, gas, or water utility located in the US or Canada.

Judges will have high expectations as the 14th year of the annual competition begins. E Source encourages utility marketers and advertising agencies to submit their most effective and creative campaigns, which should include multiple pieces of content to demonstrate the breadth of the campaign. Find full submission terms at www.esource.com/adcontest.

E Source will present awards in the following categories:

  • Energy-efficiency and demand-response programs
  • Solar, storage, EVs, and electrification
  • Safety and emergency or outage communications
  • Brand
  • Home energy management and smart home
  • Self-service (bill pay, start or stop service, etc.)

“We’re so excited to see this year’s utility ad campaigns that generated results for your brand awareness, website traffic, and program participation,” says Sannie Sieper, director of marketing for E Source. “As you start your submissions, think about providing the campaigns that tell a story of internal or external growth. Did utility marketers adapt their advertising methods to connect with customers during these challenging times? That’s what I’m most excited to see.”

An independent group of leading creative directors, graphic designers, art directors, and writers will review and score the entries based on ad effectiveness, objectives, message, memorability, and creativity. E Source will honor the winners at E Source Forum 2022 and publish information about the winning campaigns on the E Source website.

Find winning ads from previous years at www.esource.com/adcontest-winners.

About E Source

E Source is the data authority for the utility industry. From primary research, consulting, and operational data systems selection and implementation expertise to breakthrough predictive data science services and AI applications, E Source enables energy and water utilities to collect, enhance, and use data to transform their operations and solve their environmental, safety, reliability, equity, and cost challenges. With hundreds of clients, an exclusive focus on utilities spanning 35 years, and a growing arsenal of data-driven solutions, E Source brings to each engagement an unrivaled understanding of what works and how to implement it, increasing speed to value. Owned by Align Capital Partners, a growth-oriented private equity firm managing $775 million in committed capital, E Source is headquartered in Boulder, Colorado, with offices across the US.

Contributing Authors

Director, Marketing

Sannie Sieper is responsible for leading the marketing, event, and member communications for E Source. She is passionate about marketing...