Most recent content on this topic
E Source Forum 2019 Speaker Interviews
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
Case Studies for Achieving Cost-Effective Portfolios: Solution Showcase Series
During this web conference, we’ll showcase three residential case studies from utilities and their partners on how they’re seizing new opportunities to meet demand-side management program goals.
What Can Storytelling Do for Your Brand and Business?
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Storytelling tips from the experts
How do you identify, plan, deliver, manage, and measure the success of your website content? Southern California Edison's Caroline Aoyagi-Stom and Content Strategy Inc.'s Blaine Kyllo gave utility members some easy-to-implement advice at the 2018 E Source Forum. Watch video excerpts of their wisdom.
How to Win New Business with Utilities
In this web conference, we'll share the process for how to track down upcoming demand-side management (DSM) dollars. We'll also share what signals to look for and where to focus your team's efforts so you can grow your DSM business with utilities.
What Will the Future Utility Brand Look Like?
At the Fall 2018 E Source Utility Marcom Executive Council, we had participants describe the current and future states of utility brand. They started with words like reliable, safe, and low cost and shifted to phrases like socially responsible and customer-centric.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Five Steps Toward Brand Discovery
What does your company want to be in the eyes of the customer? We describe a path for developing a promising brand strategy.
How do you attract next-generation utility customers?
Utilities may be the only companies that can deliver energy, but they're not the only ones that can deliver energy-related experiences. New competitors are entering the market almost every day, edging out utilities.
Move Away from the Anti-solar Moniker, Be a DER Educator
Historically, utilities have been hesitant to provide solar options and information to customers because of load- and revenue-loss concerns. Unfortunately, this has led to many utilities being branded as anti-solar.