Utility Ad Awards Contest winners 2024

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An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. We honored the winners at a special awards session at the E Source Forum 2024.

Affordability and equity

Brand and sustainability

Energy efficiency and demand response

Energy generation and renewable energy

Internal communications

Mobility and EVs

Safety, emergencies, and outages

Self-service

View more utility ad campaigns

If you’re a member of the Business Marketing Service, Residential Marketing Service, or Corporate Communications Service, you can use the E Source Energy AdVision tool to access utility ad campaigns related to your service topics. To set up a demo of Energy AdVision or to learn more about our marketing and communications services, contact us or call 1-800-ESOURCE (1-800-376-8723).


Affordability and equity

First place: Independent Electricity System Operator

Home heating hero

Download 2024_home_energy_hero.pdf

Second place: SoCalGas

California alternate rates for energy


Brand and sustainability

First place: Tampa Electric

Your neighbor Mr. Sun

Second place: First Energy

Light the way


Energy efficiency and demand response

First place: BGE

Through and through

Second place: Idaho Power

Good energy


Energy generation and renewable energy

First place: LG&E and KU

Solar share

Second place: Alabama Power

Clean energy


Internal communications

First place: Alabama Power

Second-chance tree-trimming program

Second place: SoCalGas

Women’s recruitment