An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Lucia Riley, SAS Institute; Joshua Olmstead, Paper City Digital; Tracy Gehrts, JobsOhio; and A.J. Schmitz, Progressive Marketing Group Inc. We honored the winners at a special awards session at the E Source Forum 2022.

Brand

Energy-efficiency and demand-response programs

Safety and emergency or outage communications

Self-service

Solar, storage, electric vehicles, and electrification

Home energy management and smart home

Crowd-pleaser

View more utility ad campaigns

If you’re a member of the Business Marketing Service, Residential Marketing Service, or Corporate Communications Service, you can use the Energy AdVision tool to access utility ad campaigns related to your service topics. To set up a demo of Energy AdVision or to learn more about our marketing and communications services, contact us or call 1-800-ESOURCE (1-800-376-8723).

Brand

First place: Con Edison

Second place: JEA

JEA brand ad with a photo of teens and the text: Helping today's STEM students become tomorrow's leaders.

Energy-efficiency and demand-response programs

First place: Consumers Energy

Second place: PPL Electric Utilities

Safety and emergency or outage communications

First place: Southern Company Gas

Second place: SoCalGas

SoCalGas safety ad with a photo of a child talking to adults who are digging. She's reminding them to call before they dig.

Self-service

First place: Memphis Light, Gas and Water

Second place: BGE

Download2022-esource-utility-ad-awards-bge-self-service-2nd.pdf

Solar, storage, electric vehicles, and electrification

First place: SDG&E

Second place: Efficiency Vermont

Home energy management and smart home

First place: PNM

PNM smart home ads featuring various smart technologies and advertising instant discounts.

Second place: Tennessee Valley Authority

Crowd-pleaser

FirstEnergy