An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Lucia Riley, SAS Institute; Joshua Olmstead, Paper City Digital; Tracy Gehrts, JobsOhio; and A.J. Schmitz, Progressive Marketing Group Inc. We honored the winners at a special awards session at the E Source Forum 2022.

Brand

First place: Con Edison

Second place: JEA

JEA brand ad with a photo of teens and the text: Helping today's STEM students become tomorrow's leaders.

Energy-efficiency and demand-response programs

First place: Consumers Energy

Second place: PPL Electric Utilities

Safety and emergency or outage communications

First place: Southern Company Gas

Second place: SoCalGas

SoCalGas safety ad with a photo of a child talking to adults who are digging. She's reminding them to call before they dig.

Self-service

First place: Memphis Light, Gas and Water

Second place: BGE

Download2022-esource-utility-ad-awards-bge-self-service-2nd.pdf

Solar, storage, electric vehicles, and electrification

First place: SDG&E

Second place: Efficiency Vermont

Home energy management and smart home

First place: PNM

PNM smart home ads featuring various smart technologies and advertising instant discounts.

Second place: Tennessee Valley Authority

Crowd-pleaser

FirstEnergy