This is the logo for the 2017 E Source Utility Ad Awards Contest

The 2017 Utility Ad Awards Contest is now closed. Stay tuned for our announcement of the finalists and join us at the 2017 E Source Forum as we celebrate the winners. For information about the contest or the Forum, contact us.

The E Source Utility Ad Awards Contest is the utility industry’s largest and most comprehensive competition, attracting hundreds of entries. Our goal is to recognize and reward creative excellence in utility advertising.

As we’ve seen from past entries, utility ads can convey all kinds of messages, such as:

  • Humor
  • Trustworthiness
  • Energy education
  • Conservation and energy efficiency
  • Environmental stewardship

See the winning ads from previous contests.

Past participants include Southern California Gas Co., Idaho Power, OUC, Sacramento Municipal Utility District, Hydro One, Puget Sound Energy, Tennessee Valley Authority, Manitoba Hydro, KCP&L, FortisBC, Toronto Hydro, and more.

What We’re Looking For

We want to see:

  • Ads targeted to residential or business customers
  • Ads with a record of success with your utility audiences
  • Clear messages with a visual appeal
  • Ads promoting your utility’s brand, programs, or services

Our award categories are (see About the Award Categories for more information):

  • Best Print Ad
  • Best Outdoor Ad
  • Best Broadcast Radio Ad
  • Best Broadcast TV Ad
  • Best Digital Display Ad
  • Best Digital Streaming Content
  • Best Social Media Ad
  • Best Event or Experiential Marketing
  • Best Overall Campaign—Investor-Owned Utility
  • Best Overall Campaign—Non-Investor-Owned Utility

We suggest reviewing our submission checklist (PDF) before you enter the contest.

You’ll Get Great Exposure

We’ll not only post the winning ads on our website, but we’ll also announce the award winners at the 2017 E Source Forum during a special awards ceremony. Winners can also expect:

  • A press release with additional coverage on Energy Central
  • Social media announcements via our blog, Twitter, and Facebook
  • A winners logo for your utility to publish on your website and in your marketing materials

General Information

Terms. Read the E Source Utility Ad Awards Contest Submission Terms (PDF).

Eligibility. This competition is open to any electric and gas utility located in the United States (the “United States” or “U.S.”), the District of Columbia, or Canada. Advertising agencies or related organizations may submit on behalf of a client utility operating in the stipulated areas. Ads that were created, produced, and published anytime from June 1, 2016, through June 1, 2017, are eligible for consideration.

Fees. There is no cost to participate.

Contest deadlines. The 2017 E Source Utility Ad Awards Contest begins on April 17, 2017, and ends at midnight on May 16, 2017. No late entries will be accepted.

Multiple entries. There’s no limit to the number of ads you can submit.

Awards. All awards will be issued in the name of the utility. Awards will be presented at the 2017 E Source Forum during an awards ceremony. You need not be present to win—but you’ll probably want to be there!

About the Award Categories

Best Print Ad. Advertising placed in any print publication, including newspapers, magazines, direct mail, bill stuffers, etc.

Best Outdoor Ad. Outdoor advertising messages or notices commonly associated with standardized wooden or metal structures and delivered to mass audiences on sidewalks, streets, roadways/highways, or other outdoor areas. This includes vehicle graphic advertising that is displayed to the public, usually via the use of panels on the side, front, back, top, or bottom of vehicles such as buses, cars, and trucks.

Best Broadcast Radio Ad. Commercial audio (only) messages conveyed to the general public or target audience via wireless (radio) transmission. These should be 30 or 60 seconds in length and distribution can include local, regional, or national stations.

Best Broadcast TV Ad. Commercial audio and video messages conveyed to the general public or target audience via a broadcast, cable, or satellite transmission; video-sharing website; or email.

Best Digital Display Ad. Ad placed on a website. These can include static, moving, or flash ads, and may include audio.

Best Digital Streaming Content. Content that’s made expressly to stream through digital channels such as Pandora, Hulu, the utility website, etc.

Best Social Media Ad. Ad placed on a social media channel such as Facebook, Twitter, LinkedIn, Instagram, Google+, or Pinterest. These can include static, moving, or flash ads.

Best Event or Experiential Marketing. In-person experience or event designed to create a positive and memorable impression of the utility brand and/or promote given products and services.

Best Overall Campaign. Campaigns should include two or more ads with a common theme delivered via multiple types of media. Investor-owned and non-investor-owned utilities will be separated into two categories with winners named for each.