With E Source Energy AdVision, you can search through a collection of utility marketing and communication campaigns and compare your campaign key performance indicators to utility industry benchmarks
This interactive tool includes a searchable database of campaigns and a dashboard of metrics and insights that help you:
The E Source Utility Ad Awards is the energy industry’s largest and most comprehensive competition, attracting hundreds of entries. Our goal is to recognize and reward creative excellence in utility marketing and communications.
The 2026 Utility Ad Awards submission period opens on April 1, 2026, and ends on May 15, 2026. No late entries will be accepted.
Utilities should be tracking social media metrics to understand:
NOTE: This event has already taken place. See below for recording, event description, and link to download the presentation slides.
Catherine Forrest (she/her/hers) is responsible for strategic planning, team management, and project execution for the editorial team within the research department. She manages and oversees a staff of writing, editing, and content strategy experts who bring E Source’s research to the customer.Before joining E Source, Catherine accumulated two decades of editorial and production experience in academic, scholarly, and research publications. Catherine holds a BA in English and modern languages from Bowie State University and is a board-certified Editor in the Life Sciences.
At E Source Forum 2017, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. According to him, “experiences are the foundation of our lives—and they’re the foundation of the conversations that we have.” Those conversations have helped SaskPower generate word of mouth among its customers and encourage them to embrace shared experiences within their community. Lazurca explains:
According to the 2018 E Source Social Media Survey, Twitter is still the social media channel utilities use most often to connect with their customers. Facebook, LinkedIn, and YouTube aren’t far behind in popularity. We also asked utilities about successful techniques they’ve developed for boosting engagement on social media. Many utilities use videos and images of two topics—puppies and linemen—to increase organic, nonpaid engagement.
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