Education and awareness
Most recent content on this topic
The low- and moderate-income customer energy assistance journey
Ben Nathan | April 23, 2025
Join us to learn about this landmark, energy assistance LMI customer journey mapping multiclient study, its key findings, and recommendations.
Online event
How to design seasonal messaging and communicate energy-saving tips
Hailey Walker, Paige Martin Cox, Vanessa McGrady | December 19, 2023
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
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How can residential customers lower their winter heating bills?
Joshua Sorensen, Robbie Johnson | November 27, 2023
We offer tips on how residential customers can lower their energy use and save money on heating this winter. We cover measures that customers can do themselves to keep heat in and the cold out. And we list other measures that contractors can do for them.
Ask E Source answer
Residential utility customers still have a lot to learn about EVs
Steven Day, Paige Martin Cox | August 29, 2023
Do residential utility customers have a good understanding of EVs, EV programs, and EV technology? If not, what should utilities focus their education efforts on? In this online exchange, we’ll discuss our latest EV survey results and explore how this data can guide your customer education efforts.
Online event
Successful strategies for technology implementation communications
Jessica Kerr | July 13, 2023
Implementing a new business technology is a complex process. It can include several systems and many intricacies. But communication and education are two factors that heavily influence overall success. Join us to learn how E Source can help your team implement a successful communications strategy.
Online event
How do you educate utility customers about energy efficiency?
Shelby Kuenzli, Laura Gardner | August 5, 2020
From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
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How are utilities encouraging water conservation awareness?
Jessica Bailis | September 4, 2019
Wondering how to get your residential customers to save water? In this Ask E Source answer, we highlight several clever approaches, including those from SRP, Fort Collins Utilities, and Minnesota Energy Resources. We also include social media posts and utility web pages that will inspire you.
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Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
Joy Herbers | February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
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ABCs of CX
Jeffrey Daigle | May 24, 2017
If you’ve ever had a conversation with a CX professional, you’ve probably been barraged by buzzwords. This e-book is a primer to help you get fluent in the language of CX. Check out the complete E Source Customer Experience Glossary to learn the meanings of more than 100 CX-related terms.
Ebook
