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Channels, goals, and resources: Highlights from the 2021 Social Media Survey
Rachel Cooper, Cory Coggins | July 30, 2021
The E Source 2021 Social Media Survey uncovered the social media strategies, support structures, and approaches to content creation of nearly 30 utilities. In this summary of some key results, learn about the goals utilities have for social media and how they organize their social media efforts.
Report
A look at two utilities’ debt-forgiveness programs
Liza Minor | July 29, 2021
We spoke with National Grid Massachusetts and SoCalGas to learn about their arrears management programs (AMPs). National Grid has been offering its AMP since the 1990s while SoCalGas implemented its AMP in 2021. Learn more about how these AMPs are working for these utilities.
Report
10 ways to get the most value out of your AMI investment
Joel Westvold | July 29, 2021
Utilities across the US and Canada have invested millions designing and implementing advanced metering infrastructure (AMI) systems. Now those utilities are looking for ways to use their investments to deliver even more value. We’ve pulled together 10 examples of AMI opportunities to consider.
Newsletter
What you need to know about submitting content to Energy AdVision
November 8, 2021
Utility marketing and communications professionals can submit their ad campaigns to the annual E Source Utility Ad Awards Contest. The results are shown in E Source Energy AdVision, which contains thousands of utility ads, and includes information on campaign goals, strategies, and results.
Improving your customers’ outage experience
Eryc Eyl | September 15, 2021
An electric outage is a moment of truth for utilities and their customers. Join this exchange to learn how to transform an outage from an experience that dissatisfies customers to one that builds greater satisfaction and loyalty.
Online event
Brand storytelling on social media
Jessica Bailis | October 13, 2021
Storytelling is a powerful method for engaging customers, and social media is an effective channel to tell those stories about your brand. Join this exchange to learn about social media trends and industry best practices for storytelling.
Online event
Applying VOC strategies to transform every customer journey
Sara Patnaude | June 24, 2021
As customer expectations and demands continue to change, utilities need to design and implement customer journeys that reflect their needs, wants, and preferences. Wondering where to begin on the customer-journey transformation? Ethnographic research may be your answer.
Newsletter
The past, present, and future of demand response
Jeremy Fischer | June 7, 2021
In this PowerTalking episode, host Bryan Jungers is joined by Rachel Buckley, vice president of Enterprise Strategy and Product Development at E Source, and Mark Martinez, senior portfolio manager of emerging markets and technology at Southern California Edison, for a chat about demand response.
Podcast
4 steps to getting started with building electrification
Rachel Reiss Buckley | May 25, 2021
By offering building-electrification programs to customers, utilities can increase the adoption of electric end-use technologies inside buildings. But where do you begin with these programs? Look to our four steps to getting started with building electrification for inspiration.
Newsletter
