According to our ethnographic and market research, residential EV TOU rates are popular with utilities and customers like the idea of saving money by charging at night. However, the name you choose for your rate could affect customers’ perception of it.

Downloadesource-ev-tou-rates.pdf

Contributing Authors

Associate Analyst, Customer Energy Solutions

Steven Day researches distributed energy resources, specifically electric vehicles and solar energy. Before joining E Source, he worked for...