E News, our free monthly email newsletter, will help you improve your utility programs by offering insights, observations, and information about the retail energy industry. Through E News, we hope you’ll discover new ideas, food for thought, or something that helps you do your job better. Take a look at some past issues below.
How Design Thinking Can Propel Innovation at Your Utility
One of the key elements that utilities need to incorporate into their design-thinking strategy is a customer-first mentality. By putting customers first as you design new products and services for them, you’ll be more successful. Published: February 20, 2019
Benchmarking DSM Savings as a Percentage of Utility Sales
Earlier this year, a Midwest utility hired E Source to provide a detailed understanding of utilities that have reached or exceeded a minimum of 2% in annual savings from energy-efficiency or demand-side management (DSM) programs over the past few years. Read on to learn more about our benchmarking solutions and tools. Published: December 20, 2018
The Customer Reigned Supreme at the 2018 E Source Forum
Throughout the week at the 2018 E Source Forum in Denver, customer-centricity took center stage. This year, we sent in film crews to capture 14 sessions that covered marketing, demand-side management, customer experience, technology, and account management. Check out some of the footage. Published: November 14, 2018
At the Fall 2018 E Source Utility Marcom Executive Council, we had participants describe the current and future states of utility brand. They started with words like reliable, safe, and low cost and shifted to phrases like socially responsible and customer-centric. Customer priorities are evolving, and you need your brand promise to reflect that. Published: October 17, 2018
Virtual Assistants Can Help Utilities Find Their Voice
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide. Published: August 22, 2018
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