E News, our free monthly email newsletter, will help you improve your utility programs by offering insights, observations, and information about the retail energy industry. Through E News, we hope you’ll discover new ideas, food for thought, or something that helps you do your job better. Take a look at some past issues below.
The Customer Reigned Supreme at the 2018 E Source Forum
Throughout the week at the 2018 E Source Forum in Denver, customer-centricity took center stage. This year, we sent in film crews to capture 14 sessions that covered marketing, demand-side management, customer experience, technology, and account management. Check out some of the footage. Published: November 14, 2018
At the Fall 2018 E Source Utility Marcom Executive Council, we had participants describe the current and future states of utility brand. They started with words like reliable, safe, and low cost and shifted to phrases like socially responsible and customer-centric. Customer priorities are evolving, and you need your brand promise to reflect that. Published: October 17, 2018
Virtual Assistants Can Help Utilities Find Their Voice
The market for smart speakers and virtual assistants is booming. For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable as well as the unique marketing and communications opportunities they provide. Published: August 22, 2018
Total Planned DSM Spending Will Decline Through 2020
Electric and gas utilities have significantly increased demand-side management (DSM) program spending in the past decade, but based on market data found in E Source DSM Insights, we expect overall spending to decrease from 2018 through 2020. Published: July 18, 2018
Sign up for E Source’s upcoming bill redesign web conference on June 26, 2018, to learn how to better design your utility bill to serve customers’ needs. We’ll discuss our recent ethnographic market research, customer-centric design-thinking approaches, and more. Published: June 13, 2018
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