Joy Herbers writes, edits, publishes, and maintains content related to corporate communications, marketing, and billing. She also leads the company’s content strategy initiatives. Before teaming with E Source, she worked as an editor and copywriter at a business-to-business (B2B) marketing firm whose clients included IBM, SAP, and Cisco. Joy holds a BA in English with a minor in French from the University of California at Davis.
Joy Herbers
Content Strategist, Content Group
Topical expertise
Communications
Customer experience
Campaigns
Commercial business
Low-income residences
Multifamily residences
Single-family residences
Content by this author
Expert advice on how to communicate during a crisis
April 20, 2020
Your customers want to hear from you during the coronavirus pandemic. They want reassurance and they want information. At our April 9, 2020, web conference, three crisis communication experts gave advice on how to talk to customers throughout the coronavirus emergency. Read the highlights.
What’s your utility doing for customers, employees, and your community during COVID-19?
April 10, 2020
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
Corporate goodwill during COVID-19
April 6, 2020
We’ve been tracking all the goodwill efforts utilities are making to support their customers, their employees, and their communities. It’s inspired us to do the same for utility companies across the US and Canada. During this crisis, our COVID-19 resource center is available to all utilities.
Is your utility ready for coronavirus?
March 12, 2020
How should you prepare for the impacts of coronavirus on your call center, your credit and collections policies, and your external communications? You’re used to helping people prepare for disasters, and you’ve seen customer satisfaction improve. Coronavirus is no different. You need to have a plan.
Storytelling tips from the experts
July 12, 2019
How do you identify, plan, deliver, manage, and measure the success of your website content? Southern California Edison's Caroline Aoyagi-Stom and Content Strategy Inc.'s Blaine Kyllo gave utility members some easy-to-implement advice at the 2018 E Source Forum. Watch video excerpts of their wisdom.