Joy Herbers researches, writes, and edits reports across all E Source services. As the company’s content strategist, she leads enterprise-wide content strategy initiatives. Before teaming with E Source, Joy worked as an editor and copywriter at a business-to-business (B2B) marketing firm whose clients included IBM, SAP, and Cisco. She holds a BA in English with a minor in French from the University of California at Davis.
Joy Herbers
Content Strategist, Portfolio and Product Strategy
Topical expertise
Communications
Content strategy
Internal communications
Search engine optimization (SEO)
Billing
Customer experience
Accessibility
Website design
Content by this author
7 steps for building your utility’s content strategy
March 16, 2023
Content strategy guides how you create and manage content to meet customer needs and support business objectives. You can produce content without a strategy, but it will be inconsistent and without purpose. To build and mature your utility’s content strategy, we recommend taking these seven steps.
How utility account managers can encourage developers to electrify new construction
June 15, 2022
Working with builders and developers to incorporate electrification in their new properties can be tricky. Utilities should lean on their account managers to encourage these key customers to enroll in electrification programs and install electric technologies.
5 steps to crafting an apology that builds customer loyalty
February 22, 2021
It wasn’t a great week for apologies. Just ask Ted Cruz. As Texas and the Midwest recover from power and water outages after a devastating winter storm, it’s a good time to start working on sincere apologies.
COVID can’t contain Christmas cheer: Holiday lighting usage is up
December 17, 2020
Americans are sending 2020 out in a blaze of Christmas-light glory. Compared to last year, they’ve already spent between 10% and 20% more on holiday décor, including lights. We compare incandescent and LED bulbs, explore TRMs for holiday lighting programs, and spotlight some recycling efforts.
Your utility may not be ready to go back to work, but it can go forward
August 26, 2020
It’s clear that utility staff won’t be rushing back to the office any time soon. In the meantime, how do you continue to engage staff at home and help them connect with one another and their managers?