Joy Herbers writes, edits, publishes, and maintains content related to corporate communications, marketing, and billing. She also leads the company’s content strategy initiatives. Before teaming with E Source, she worked as an editor and copywriter at a business-to-business (B2B) marketing firm whose clients included IBM, SAP, and Cisco. Joy holds a BA in English with a minor in French from the University of California at Davis.
Joy Herbers
Content Strategist, Content Group
Topical Expertise
Communications
Customer experience
Marketing
Business
Residential
Content by This Author
Storytelling Tips from the Experts
July 12, 2019
How do you identify, plan, deliver, manage, and measure the success of your website content? Southern California Edison's Caroline Aoyagi-Stom and Content Strategy Inc.'s Blaine Kyllo gave utility members some easy-to-implement advice at the 2018 E Source Forum. Watch video excerpts of their wisdom.
Forum Video: SaskPower's Winning Combo of Analog and Digital Marketing
February 26, 2019
At the 2017 E Source Forum, Todd Lazurca, manager of communication services at SaskPower, talked about blending analog and digital content to create experiences for customers. Watch a video excerpt of Lazurca's Forum session to learn more about the utility's successful safety campaigns.
Using Journey Analytics to Create Utility-wide Efficiencies
April 26, 2018
In this video excerpt, Lauren Smith, executive VP at ClickFox, talks about how to analyze customer journeys so you can learn where they succeed and where they fail. You can then apply that intelligence to use cases across the utility to gain efficiencies and improve the customer experience.
Ho Ho Whoa! LED Holiday Lights Save How Much Energy?
December 12, 2017
LED holiday lights are more expensive than incandescents at the time of purchase, but they're big money savers in the long run because they consume less energy. Whether your customers have modest light installations or major laser shows, they'll see savings on their energy bills if they use LEDs.
Five Steps to Crafting an Apology That Builds Customer Loyalty
May 2, 2017
Most corporate apologies are insincere, noncommittal, and so scrubbed by marketers and lawyers that you can’t tell who’s apologizing for what. There is, however, a right way to mend fences with your customers, win back their trust, and turn them into brand loyalists.