Joy Herbers writes, edits, publishes, and maintains content related to corporate communications, marketing, and billing. She also leads the company’s content strategy initiatives. Before teaming with E Source, she worked as an editor and copywriter at a business-to-business (B2B) marketing firm whose clients included IBM, SAP, and Cisco. Joy holds a BA in English with a minor in French from the University of California at Davis.
Content by this author
Americans are sending 2020 out in a blaze of Christmas-light glory. Compared to last year, they’ve already spent between 10% and 20% more on holiday décor, including lights. We compare incandescent and LED bulbs, explore TRMs for holiday lighting programs, and spotlight some recycling efforts.
It’s clear that utility staff won’t be rushing back to the office any time soon. In the meantime, how do you continue to engage staff at home and help them connect with one another and their managers?
Your customers want to hear from you during the coronavirus pandemic. They want reassurance and they want information. At our April 9, 2020, web conference, three crisis communication experts gave advice on how to talk to customers throughout the coronavirus emergency. Read the highlights.
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.
We’ve been tracking all the goodwill efforts utilities are making to support their customers, their employees, and their communities. It’s inspired us to do the same for utility companies across the US and Canada. During this crisis, our COVID-19 resource center is available to all utilities.