Joy Herbers researches, writes, and edits reports across all E Source services. As the company’s content strategist, she leads enterprise-wide content strategy initiatives. Before teaming with E Source, Joy worked as an editor and copywriter at a business-to-business (B2B) marketing firm whose clients included IBM, SAP, and Cisco. She holds a BA in English with a minor in French from the University of California at Davis.
Joy Herbers
Content strategist, Portfolio and New Product Strategy
Topical expertise
Commercial business
Large business
Low-income residences
Midsize business
Multifamily residences
Single-family residences
Small business
Brand and reputation
Communications
Content strategy
Corporate citizenship
Infrastructure communications
Internal communications
Paid search
Paid social media
Search engine optimization (SEO)
Billing
Customer experience
Distributed energy resources (DERs)
Demand-side management (DSM)
Energy-efficiency programs
Home energy management
Smart meters
Mobile interactions
Website design
Content by this author
5 steps to crafting an apology that builds customer loyalty
February 22, 2021
It wasn’t a great week for apologies. Just ask Ted Cruz. As Texas and the Midwest recover from power and water outages after a devastating winter storm, it’s a good time to start working on sincere apologies.
COVID can’t contain Christmas cheer: Holiday lighting usage is up
December 17, 2020
Americans are sending 2020 out in a blaze of Christmas-light glory. Compared to last year, they’ve already spent between 10% and 20% more on holiday décor, including lights. We compare incandescent and LED bulbs, explore TRMs for holiday lighting programs, and spotlight some recycling efforts.
Your utility may not be ready to go back to work, but it can go forward
August 26, 2020
It’s clear that utility staff won’t be rushing back to the office any time soon. In the meantime, how do you continue to engage staff at home and help them connect with one another and their managers?
Expert advice on how to communicate during a crisis
April 20, 2020
Your customers want to hear from you during the coronavirus pandemic. They want reassurance and they want information. At our April 9, 2020, web conference, three crisis communication experts gave advice on how to talk to customers throughout the coronavirus emergency. Read the highlights.
What’s your utility doing for customers, employees, and your community during COVID-19?
April 10, 2020
We’re tracking utilities’ responses to COVID-19. You’ve been doing a lot to communicate with, protect, and support your customers, employees, and community. You’re moving fast and we’re missing some admirable efforts. Add your goodwill to this public spreadsheet. And see what your peers are doing.