During the 2018 E Source Forum session Strategic Electrification and the Next Generation of Efficiency Programs, we polled the audience about marketing strategic electrification. The results showed that 69% of respondents had already started or are planning to start marketing strategic electrification to their customers. Our infographic shows you the drivers, cost-favorability, and technological areas of focus utilities are looking at.

Download Strategic electrification infographic (PDF)


Contributing Authors

Associate Analyst, Customer Energy Solutions

Steven Day researches distributed energy resources, specifically electric vehicles and solar energy. Before joining E Source, he worked for...

Lead Analyst I, Customer Energy Solutions Expertise Delivery Team

Ryan Odell helps E Source members improve their demand-side management (DSM), demand response, and distributed energy resource...

Senior Market Research Analyst I, Market Research and Analysis

Laura Ruff Agard specializes in collecting and analyzing data on distributed energy resources (DERs). In her role at E Source,...