During the 2018 E Source Forum session Strategic Electrification and the Next Generation of Efficiency Programs, we polled the audience about marketing strategic electrification. The results showed that 69% of respondents had already started or are planning to start marketing strategic electrification to their customers. Our infographic shows you the drivers, cost-favorability, and technological areas of focus utilities are looking at.

Download Strategic electrification infographic (PDF)

Downloadesource-strategic-electrification-insights-spark-infographic.pdf

Contributing Authors

Associate Analyst, Customer Energy Solutions

Steven Day researches distributed energy resources, specifically electric vehicles and solar energy. Before joining E Source, he worked for...

Senior Analyst, Customer Energy Solutions

Ryan Odell provides research, analysis, and consultation to members on issues related to DSM and demand-response programs, with a particular focus on...

Senior Analyst, Market Research

Laura Ruff Agard is a market research analyst who specializes in distributed energy resources (DERs) and utility marketing data collection and...