During the 2018 E Source Forum session Strategic Electrification and the Next Generation of Efficiency Programs, we polled the audience about marketing strategic electrification. The results showed that 69% of respondents had already started or are planning to start marketing strategic electrification to their customers. Our infographic shows you the drivers, cost-favorability, and technological areas of focus utilities are looking at.

Download Strategic electrification infographic (PDF)


Contributing Authors

Associate Analyst, Customer Energy Solutions

Steven Day researches distributed energy resources, specifically electric vehicles and solar energy. Before joining E Source, he worked for...

Lead Analyst, Customer Energy Solutions

Ryan Odell provides research, analysis, and consultation to members on issues related to DSM and demand-response programs, with a particular focus on...

Senior Analyst, Market Research

Laura Ruff Agard is a market research analyst who specializes in distributed energy resources (DERs) and utility marketing data collection and...