During the 2018 E Source Forum session Strategic Electrification and the Next Generation of Efficiency Programs, we polled the audience about marketing strategic electrification. The results showed that 69% of respondents had already started or are planning to start marketing strategic electrification to their customers. Our infographic shows you the drivers, cost-favorability, and technological areas of focus utilities are looking at.

Download the Strategic electrification infographic (PDF)

Downloadesource-strategic-electrification-insights-spark-infographic.pdf

Contributing Authors

Analyst, Customer Energy Solutions

Steven Day researches distributed energy resources, specifically electric vehicles and solar energy. Before joining E Source, he worked for...

Senior analyst, Market Research

Laura Ruff Agard specializes in collecting and analyzing data on distributed energy resources (DERs). In her role at E Source,...