E Source conducts an online survey of US and Canadian utilities’ social media efforts to help inform the industry on social media strategy, design, and implementation, as well as to determine social media trends and common practices. This survey polls leaders in utility social media on a variety of topics, including:

  • Channels and audience
  • Uses and goals
  • Policies and other documentation
  • Digital strategy
  • Staffing and budgets
  • Metrics and reporting
  • State of the industry
  • Lessons learned

By participating in this valuable research, you can find out how your social media tactics compare to those of your peers, learn how to achieve social media success, and gain valuable insight into:

  • Social media uses, goals, and challenges
  • New social media channels and strategies utilities are using
  • How other social media teams are staffed and funded

What you get

All participants will receive access to an executive summary and webinar of results, highlighting key insights and trends. Participating members of the E Source Corporate Communications Service will receive:

  • Access to best-practice reports, webinars, and networking events
  • A personalized data summary upon request

If your utility does not subscribe to the Corporate Communications Service but you’re interested in receiving the full set of deliverables, please contact us.


Participation

The 2021 Social Media Survey is now closed. If you’re responsible for social media strategy and implementation at your organization and you’d like to participate in the next survey, please fill out the form below.


 

Methodology

The Social Media Survey gathers data from electric and gas companies in the US and Canada. Survey questions are based on input from social media leaders, frequent Ask E Source inquiries related to utility social media efforts, and E Source expertise and knowledge of social media best practices.

Study results



If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.

Example of Social Media Survey findings

This is a thumbnail of the Social Media Survey 2018 infographic

How are utilities engaging customers on social media?

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