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The growing popularity of rooftop solar and recent changes to net metering rules are making utilities rethink their approaches to residential rate design.
Integrate these key approaches when designing programs, products, and experiences
E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
From mobile apps to online chat, utilities are finding new ways to connect with and serve their customers. This e-book explores which communication channels customers prefer today and makes some predictions about which channels you can expect customers to use more in the future.
When Huntsville Utilities’ customers began driving to its office because it was quicker than calling customer service, the utility knew it needed to make some changes. Customer service manager Kim Torres explains the tactics Huntsville Utilities used to rebuild its relationship with customers.
Utilities may be the only companies that can deliver energy, but they're not the only ones that can deliver energy-related experiences. New competitors are entering the market almost every day, edging out utilities.
In April 2018, we brought Tennessee Valley utility peers together for a day of collaboration focused exclusively on your LPC, your customers, and the changes taking place across the utility industry. Download the presentations from the event.
Highlights from the 2017 Utility Solar Website Benchmark
Struggling to reach residential customers with your solar information? Check out our e-book, with data from our 2017 Utility Solar Website Benchmark, for some examples of what you should and shouldn't do to design and market your solar website.
An Ask E Source answer
In this answer, we describe two categories of technological innovation that are likely to change the way utilities interact with their customers.
This press release announces the top-ranked websites in the E Source Review of North American Electric and Gas Company Residential Websites: 2017.