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1 - 10 of 15 results
Treat customers as an Audience of One to maximize program success
Utilities are evolving how they view and understand customers. We’ve come a long way from calling customers ratepayers and are on the journey to an Audience of One approach. Learn how E Source can help you match the right offer to the right customer at the right time to maximize adoption.
How our heartbeats can help create better EV ads
Immersion Neuroscience and behavior change
In this episode of PowerTalking, we hear from Laura Beavin-Yates of Immersion Neuroscience and E Source’s Rachel Cooper to learn about an exciting collaboration that produced guidance for using ads and messaging to change consumer behavior around EV adoption.
What COVID meant, and means, for home upgrades in 2021
A comparison of the 2020 and 2021 COVID-19 Residential Surveys
According to the 2021 E Source COVID-19 Residential Survey, at least 10% of respondents have delayed a home upgrade because of the pandemic, but 25% of respondents said they’ll make at least one upgrade in 2021. This report helps you convert those customers into program participants.
How OneInform can optimize your programs using data science
E Source OneInform is a suite of artificial intelligence–powered solutions that facilitate the next generation of programs required for an evolving distribution grid. Think of it as the data science backbone that provides deeper insights about your customers.
Leading data science company launches EV data science consortium
E Source announces EV4Sight consortium to forecast the utility-specific impacts of electric transportation growth using predictive data and data science services.
How utilities can accelerate the EV revolution
Currently, less than 3% of households own an electric vehicle (EV). But what can utilities do to accelerate EV adoption? We think approachable advertising and strategic segmentation are the best places to focus your EV efforts.
E Source launches OneInform to help utilities drive the next generation of customer programs
This press release announces the launch of E Source OneInform, a new suite of machine-learning tools designed to revolutionize the way utilities manage and develop customer programs.
Connect with utility customers like they’re an audience of one
During COVID-19, utilities have the unique opportunity to improve how they engage with customers in a more personal and proactive way. Utilities can use quantitative and qualitative data to understand their customers as individuals—or as an audience of one—and predict which actions they’ll take.
The top 10 sessions from the 2020 E Source Forum
At this year’s E Source Forum, we featured 27 sessions across two days and four themes: postpandemic recovery, decarbonization, utility of the future, and serving vulnerable communities. Find out which sessions were most popular, catch up on the key takeaways, and watch the session recordings.
E Source and Claritas join forces to help energy and water companies create more-powerful marketing campaigns through superior customer data
E Source will use Claritas’s PRIZM® Premier segmentation tool to help its clients identify and reach the right customers with the right offerings
This press release announces a new partnership between E Source and Claritas that will help energy and water utilities enhance traditional program designs and create powerful, targeted marketing campaigns.