Use our ethnographic research to explore your customers’ needs and address their critical but overlooked challenges


Identify what your customers love about their other service providers and find engagement opportunities in your current customer-facing programs


Learn how design thinking can feed into your product development approach; become a practitioner and an advocate at your utility


Turn ethnographic insights into customer-centric products, services, and experiences

Ways we help

Annual membership services

Your entire company can access our reports and market research, connect with our experts, and join our annual design-thinking conference.

Consulting solutions

We pair you with a team of experts to solve your specific problem.

Who we help

New-product developers

Customer experience strategists

Program architects

Market researchers

Strategic business planners

Energy solution directors

Make us part of your team

Let’s schedule a time to talk about what you’re working on and how we can help.

Schedule a consultation

What our customers are saying