Download  Swimming Upstream: When DSM Programs Can Benefit from Upstream Incentives (PDF)

Paying incentives to manufacturers, distributors, or retailers affords energy-efficiency program administrators benefits that downstream rebate programs just can’t achieve on their own. Incentives paid “up the stream” help programs adapt to market changes faster, increase the availability of program-eligible measures, and simplify the rebate process.

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Contributing Authors

Senior Managing Director, Consulting and Advisory Services

Melanie Wemple leads customer journey-mapping workshops for large and small electric and gas utilities, and uses her deep understanding of utility...