Are your smart thermostat DR programs taking customers by surprise? Trust-building communication strategies

July 28, 2021 | Tracy Gehrts | 4 min read
Demand-response programs have been around for years, so why are so many customers being taken by surprise? To help solve this problem, we pulled together three communication tips to maintain customer trust.

Using data science to rethink customer programs: A fireside chat with the Institute for Electric Innovation

July 20, 2021 | Sara Patnaude, Ted Schultz | 4 min read
As part of the Thought Leaders Speak Out 2021: Engaging Customers with Technology series, E Source Data Science president Ted Schultz talked about how E Source helped Portland General Electric scale its Peak Time Rebate program.

E Source hot topics: Optimizing residential battery storage programs and prepay programs

July 14, 2021 | Sara Patnaude | 3 min read
From now through the end of the E Source Forum 2021, we’re offering up six complimentary pieces of content to all our members. Every month we pull together some of the most viewed pieces to help you navigate this exclusive offer. Here is what’s been hot this month!

The newest trends in digital marketing: A guide for utilities

July 12, 2021 | Anna Nixon | 6 min read
Considering whether to add a new digital channel like Nextdoor or podcasting to your marketing strategy? Check out this blog post for a preview of our research on the latest digital marketing technologies, platforms, and content types. Then you can decide if they’re right for your utility.

What are the pros and cons of smart city initiatives?

July 7, 2021 | Sara Patnaude | 6 min read
We recently hosted a panel discussion with the cities of Ruston and Long Beach for Smart Cities Connect. Check out this post for highlights—including the challenges around the slow pace of smart technology adoption, digital exclusion in communities, and limited resources—and a video of the session.

E Source OneInform’s data science puts predictive data to work for you

June 30, 2021 | Laura Beausire | 6 min read
E Source OneInform data science services help unlock the power of data, providing the next step in the evolution of customer engagement for utility companies.

Simple tips for marketing smart home technologies to your utility customers

June 23, 2021 | Shelby Kuenzli | 4 min read
According to E Source data, 28% of Americans and 40% of Canadians are ready to join the smart home revolution. But are utilities ready to capitalize on this desire?

We earned the 2021 Industry Grid Innovator Award from Grid Forward!

June 21, 2021 | Sara Patnaude | 3 min read
We’re pleased as punch to share that we’ve won an Industry Grid Innovator Award from Grid Forward for the important work we do to bring the power of data science and machine learning to utilities with E Source OneInform!

E Source hot topics: Building-electrification and indoor agriculture efficiency programs

June 16, 2021 | Sara Patnaude | 3 min read
Summer is heating up and so is our current promotion of six complimentary pieces of content to all members. Hot topics this month include building-electrification programs, indoor agriculture efficiency programs, electric vehicle marketing, and customer satisfaction. Check them out!

How Canadian utilities can help their low-income customers

June 9, 2021 | Paige Martin | 3 min read
The results are in from the 2021 Canadian Residential Customer Insights Survey! Check out this preview of our findings related to low-income customers and energy affordability, program participation, and paperless billing enrollment.