How to Choose the Best DSM Tracking System
February 13, 2019 | Kevin Andrews | 4 min read
We recently received an Ask E Source question about how to select and implement a demand-side management tracking system. We interviewed utility professionals and leading software developers to develop four best practices that will help you make the right choice for your utility.
How Will Your Utility Engage with Alexa and the Google Assistant?
February 8, 2019 | Essie Snell | 3 min read
Smart speakers have emerged as one of the most quickly adopted consumer electronic devices ever, and virtual voice assistants like Alexa and the Google Assistant are flourishing. Learn how E Source is working with Amazon and Google to help utilities embrace this new platform to meet myriad goals.
Super Bowl Ads, EVs, Spaceships, and Alexa: What Are Marketers Telling Us?
February 6, 2019 | Bill LeBlanc | 4 min read
In between the punting, tackling, and scoring of the big game itself, companies shelled out big bucks to promote their products, services, and brand during Super Bowl LIII. We take a look at a few of the more relevant ads to the utility industry.
What the Top 20 Technologies and Trends of 2018 Tell Us to Expect for 2019
February 4, 2019 | Jay Stein | 3 min read
For the energy-efficiency and distributed-energy sectors, 2018 was an action-packed year. The underlying forces that led to new technology trends are unlikely to diminish in this new year. We think many of these drivers are harbingers of what's to come in 2019.
How utilities assisted furloughed federal government employees during the shutdown
January 29, 2019 | Jessica Bailis | 4 min read
Utilities across the US have stepped up to assist furloughed federal employees who endured financial hardships and were unable to keep up with their energy bills during the government shutdown.
We Blog. Should You?
January 8, 2019 | Jessica Bailis | 4 min read
According to our 2018 Social Media Survey results, 41% of utilities maintain a blog, but 47% don’t and aren’t planning to start. So for those who do blog, what are the goals and how does maintaining a high-quality blog positively impact a utility's brand?
Marketing automation: The digital trend that optimizes the customer journey
November 15, 2018 | Jessica Bailis | 4 min read
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.
These utilities love their customers (and their employees)
October 2, 2018 | Eryc Eyl | 4 min read
E Source is proud to participate in the 6th annual CX Day: a global celebration of the companies and professionals that create great experiences for their customers. To celebrate, we're highlighting the winners of the 2018 Achievements in Utility Customer and Employee Experience.