One utility’s winning LinkedIn strategy

March 30, 2022 | Anna Nixon, Angelica Pereira | 3 min read
Most utilities use LinkedIn to recruit new employees and communicate with business customers. National Grid used LinkedIn static ads and InMail ads to promote its commercial lighting incentives. In this blog post, you’ll see examples of that winning LinkedIn strategy.

The Sustainable Utility: Data-driven transformation and the granular grid

March 23, 2022 | Ted Schultz | 6 min read
The ability to process mass volumes of data at a granular level is transforming utility operations—and that’s incredibly empowering. Read the latest blog post by E Source CEO Ted Schultz to learn more about the magic behind a data-driven transformation.

A conversation on diversity, equity, and inclusion: What we need to do to initiate change

March 16, 2022 | Miriam Stein | 7 min read
When it comes to diversity, equity, and inclusion (DEI) work, there’s no one-size-fits-all option. Our conversation with race equity and justice facilitator Drisana McDaniel reveals the work we need to do to initiate change in the utility industry.

How utilities can best help customers navigate the National COVID-19 Preparedness Plan

March 8, 2022 | Jessica Bailis | 4 min read
As mask mandates lift across the US, millions of Americans are either gleefully or grudgingly taking their exposed faces into schools and other places of business, assuming the businesses have taken appropriate measures to ensure their safety. Read our blog post for advice on how utilities can help.

E Source tech roundup: Three technologies and concepts utilities should keep an eye on

March 2, 2022 | Luke Beckett | 5 min read
Twice a year, our tech roundup webinars keep utilities up to date on developments in efficiency, load management, and decarbonization technologies and concepts. Learn about three that made the list in January 2022: insulating cladding retrofits, active managed charging, and quad-paned windows.

The EV ads of Super Bowl 2022: Did they score or fumble?

February 22, 2022 | Bill LeBlanc | 8 min read
The stakes were high this year for EV manufacturers during Super Bowl LVI with 30-second spots going for up to $6.5 million—and the field was crowded. Which EV advertisements scored a touchdown? Which ones fumbled? Keep reading to find out what we thought.

The equity iceberg: What you need to know about serving the underserved

February 16, 2022 | Lisa Markus | 8 min read
If you’re on a quest to create equity, having an understanding of the equity iceberg will help produce better strategies and tactics that address underlying issues and achieve sustainable results. Check out this post to learn how you can start tackling challenges below and above the waterline.

EV charging and pricing: What are consumers willing to pay?

February 14, 2022 | Bill LeBlanc | 8 min read
We recently asked utility customers in the US and Canada a series of pointed questions about electric vehicle (EV) charging and pricing. The responses offer insights to help you better plan public charging network pricing and improve customers’ understanding of EVs through new messaging approaches.

Design your gift-of-energy program with love

February 10, 2022 | Lisa Schulte | 6 min read
With inflation rising and COVID persisting, consumers need some love. This Valentine’s Day, help your utility customers show love to their community, friends, or family members by paying their energy bill. Here, we explain how to design and promote a gift-of-energy program.

Sustainable utility matters: Data science as a service

February 10, 2022 | Sannie Sieper, Tom Martin | 8 min read
By adopting our data-science-as-a-service (DSaaS) solution, utilities can become more data-driven in partnership with experts in a flexible, organic way that accelerates speed to value. Learn more in this insightful interview with E Source’s Tom Martin!