Why do people have electric vehicle range anxiety?

July 15, 2020 | Bill LeBlanc | 4 min read
Why do consumers have range anxiety? Our research has revealed some striking problems with consumers’ beliefs about electric vehicles and how they get “fueled up.” To combat this phenomenon, utility communicators and marketers should focus their messaging on the comfort and ease of charging at home.

Utilities support diversity, equity, and inclusion, and so does E Source

June 12, 2020 | Jessica Bailis, Eryc Eyl | 4 min read
Since May 30, we’ve seen 21 utilities across the US and Canada issue public statements of support for the Black Lives Matter movement. Like our utility customers, E Source supports Black Lives Matter and the broader movement for inclusion, diversity, equity, and access.

How small business DSM programs are responding to COVID-19

June 9, 2020 | Amy Schmidt | 3 min read
In mid-May, we held a call to explore how utilities are adjusting their demand-side management programs to support small and midsize businesses during this public health and economic crisis. Exchange participants expressed mixed feelings about meeting their 2020 goals. Here we share our takeaways.

Utilities expect fewer savings during COVID-19 but have the same goals

June 2, 2020 | Gabe Cuadra | 2 min read
Are you worried about how COVID-19 is affecting energy savings? Have you wondered how energy-savings goals are changing? You're not alone. In this blog we explain what demand-side management executives think about how COVID-19 is changing energy savings and goals.

Advancing the evolution of incentive design

May 26, 2020 | Cindy Schweitzer | 2 min read
Program administrators are under constant pressure to improve the cost-effectiveness of programs and achieve greater savings with smaller budgets. To help administrators meet their goals, E Source and ICF International are partnering on a new exploration of incentive design strategies.

Need to identify EV buyers? Try a personality test

May 13, 2020 | Bill LeBlanc | 8 min read
Why would someone buy an electric vehicle instead of the internal combustion engine vehicle they've been accustomed to their entire life? To find the answer, it’s important to look closely at the differences—or lack thereof—between the two car options and the mindsets of potential buyers.

Innovation and emerging tech: Let the best idea win

May 6, 2020 | Bryan Jungers | 14 min read
Just because something’s new doesn’t make it good. When it comes to choosing technologies for your utility programs, now is the perfect time to slow down and plan for the future you want, rather than simply accepting whatever new technologies come your way.

Your guide to helping business customers get through COVID-19

May 5, 2020 | Devin Fink | 5 min read
Business customers of every size in every industry have been affected by the COVID-19 pandemic. See how E Source Business Energy Advisor can help you offer guidance and support to these customers as they either ramp up or hunker down.

Celebrating the 50th anniversary of Earth Day during the COVID-19 pandemic

April 21, 2020 | Anna Nixon | 6 min read
Don’t keep your Earth Day 2020 communications in quarantine. Utilities and nonutilities alike have found creative ways to bring their Earth Day celebrations into customers’ homes, and we encourage you to join in.

Expert advice on how to communicate during a crisis

April 20, 2020 | Joy Herbers | 5 min read
Your customers want to hear from you during the coronavirus pandemic. They want reassurance and they want information. At our April 9, 2020, web conference, three crisis communication experts gave advice on how to talk to customers throughout the coronavirus emergency. Read the highlights.