Navigating the unknowns of the battery market through forecasting
June 8, 2022 | Sara Patnaude, Sam Jaffe | 9 min read
The battery industry is undergoing a big change. With all the uncertainty and price fluctuation, it’s more important than ever before for utilities to confidently forecast market conditions and inputs. Learn how E Source can help navigate this in our interview with battery expert Sam Jaffe.
4 effective low-cost marketing strategies for utilities
June 1, 2022 | Liza Minor, Miriam Stein | 3 min read
Utilities don’t need a large budget to effectively market their residential programs. By using creative, low-cost marketing strategies and customer segmentation, you can reach your target audience without breaking the bank. Here are four low-cost marketing strategies we think you should focus on.
Supply-chain constraints, a tight labor market, and high inflation are affecting utility DSM programs, but there’s hope
May 24, 2022 | Amy Schmidt | 5 min read
Utility demand-side management programs are struggling because of supply-chain restraints and high inflation—especially those that feature HVAC equipment and commercial energy-efficiency projects. Check out our rundown of how some utilities are addressing this ongoing challenge.
How building intercultural competency drives equitable decision-making
May 18, 2022 | Lisa Markus | 8 min read
Achieving equity in the transition to a clean energy future is one of the toughest challenges utilities face. Most of us think we’ve got equity figured out because we subscribe to the Golden Rule, but there’s more to it than meets the eye. We need to follow the Platinum Rule to be equitable.
How utilities can collaborate with local organizations to achieve equitable programs
April 14, 2022 | Ben Nathan, Miriam Stein | 6 min read
Utilities are working with the communities they serve to apply an equity lens to their demand-side management, distributed energy resource, and EV programs. In this blog post, we take a closer look at how community engagement strengthens and supports equity initiatives.
Sustainable utility matters: Taking charge of transportation electrification
April 5, 2022 | Sannie Sieper, Bryan Jungers | 8 min read
Our second installment of the “Sustainable utility matters” series focuses on the challenges and opportunities utilities face as they roll out transportation electrification plans and electric vehicle supply equipment. Read more in our interview with Bryan Jungers, director of mobility at E Source.
One utility’s winning LinkedIn strategy
March 30, 2022 | Anna Nixon, Angelica Pereira | 3 min read
Most utilities use LinkedIn to recruit new employees and communicate with business customers. National Grid used LinkedIn static ads and InMail ads to promote its commercial lighting incentives. In this blog post, you’ll see examples of that winning LinkedIn strategy.