Paige Martin Cox brings the voice of the customer, employee, and utility to in-house research experts and E Source members. She specializes in the Claritas Energy Behavior Track Study, the E Source Residential Customer Electrification Survey, the E Source Canadian Residential Customer Insights Survey, and the E Source Utility Employee Experience Survey. Beyond these surveys, her expertise includes survey design and sampling, quantitative research, statistical data analysis, and segmentation. In her previous position, Paige was a strategic analyst for a market research firm where she analyzed research from focus groups, intercepts, and online and telephone surveys. Her clients included the utility, advertising, healthcare, finance, legal, and consumer goods industries. Paige received a BS in marketing management from the University of Alabama at Birmingham and an MBA from Mississippi State University.
Paige Martin Cox
Content by this author
EV temperature check: Are utilities ready for the incoming EV wave?
Utilities are facing a once-in-a-century opportunity—or challenge—to integrate electric transportation into their program portfolios and onto the grid. Customer awareness of and interest in buying EVs has never been higher. Are utilities prepared to keep up with the demand?
How utility customers really feel about renewable energy
In this blog post, we provide a sample of our insights into customer perceptions around renewables in 2022, using data from the E Source Residential Customer Insights Center. You can use this data to inform how you prepare for and communicate about your own renewable-energy transition.
Use the 6 Es framework to improve the employee experience
In this report we summarize the key findings from the E Source 2022 Utility Employee Experience Survey, where utility contact center employees rated their organization’s ability to deliver on the 6 Es framework. Utilities that participated in the 2022 survey can view the full survey results.
Expertly guide your equity initiatives with insightful market research
To create a more equitable energy system, utilities need a better understanding of historically underserved customers and communities. In this blog post, we’ll discuss how market research can facilitate this understanding, especially when the research is conducted with equity in mind.
How Canadian utilities can help their low-income customers
The results are in from the 2021 Canadian Residential Customer Insights Survey! Check out this preview of our findings related to low-income customers and energy affordability, program participation, and paperless billing enrollment.