Facing the threat of new competition, a large mid-Atlantic electric utility wanted to future-proof its business by becoming the go-to provider of all things electric. To do that, it needed to understand individual residential and business customers and be able to serve their specific needs. Read on to discover how E Source OneInform teamed up with the utility to help it better understand the behaviors and load profiles of every one of its customers—all 1.6 million of them!

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