Social media
Most recent content on this topic
Channels, goals, and resources: Highlights from the 2021 Social Media Survey
Rachel Cooper, Cory Coggins | July 30, 2021
The E Source 2021 Social Media Survey uncovered the social media strategies, support structures, and approaches to content creation of nearly 30 utilities. In this summary of some key results, learn about the goals utilities have for social media and how they organize their social media efforts.
Report
Improving your customers’ outage experience
Eryc Eyl | September 15, 2021
An electric outage is a moment of truth for utilities and their customers. Join this exchange to learn how to transform an outage from an experience that dissatisfies customers to one that builds greater satisfaction and loyalty.
Online event
Brand storytelling on social media
Jessica Bailis | October 13, 2021
Storytelling is a powerful method for engaging customers, and social media is an effective channel to tell those stories about your brand. Join this exchange to learn about social media trends and industry best practices for storytelling.
Online event
E Source Digital Strategy Summit for the Tennessee Valley
July 23, 2020
E Source is putting on a two-part event to help utilities in the Tennessee Valley improve their digital strategy. Join our experts and your peers to learn how to create a killer social media presence and optimize your websites to best serve customers
Online event
2020 trends in social media
Anna Nixon | February 25, 2020
If you want to remain relevant and engage with your customers on social media platforms, you have to keep up with social media trends. But we know that’s a daunting task. So we did the work for you.
Report
How should we communicate about our transition to renewables?
Jessica Bailis
Are you starting to shift to renewables but don't know how to tell customers that the transition takes time? Take a look at our examples from utilities that use websites, white papers, social media, and TV ads to educate their customers about balancing resources on the grid.
Ask E Source answer
Are utilities giving employees brand-affiliated social media handles?
Luke Currin
We look at data from the E Source 2016 Social Media Survey and highlight what types of employees have brand-affiliated handles for social media outreach.
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How are utilities engaging customers on social media?
Heather Hilgenkamp, Cory Coggins | June 20, 2018
The 2018 E Source Social Media Survey revealed which social media channels utilities are using to connect with their customers as well as the most successful techniques utilities have developed for boosting engagement on social media. Check out our infographic to learn more!
Report
Ameren’s outage experience
Melanie Wemple | February 21, 2023
Learn how E Source Consulting and Advisory Services helped Ameren develop and implement a strategy for unplanned outages. The initiative led to an improved customer outage experience, streamlined operations, and a measurable increase in customer satisfaction.
Case study
