This first-of-its-kind, voice-of-the-utility study of midstream incentive programs utilizes qualitative feedback to discern what makes midstream programs successful compared to their downstream counterparts. Our findings include best practices for midstream program design, cost-effectiveness, and program tracking and evaluation.


We conducted qualitative phone interviews with North American utilities from December 2017 through February 2018. Each interview was 30 to 45 minutes long and covered midstream program topics such as program design, metrics, and challenges. We chose utilities based on our knowledge of current midstream program implementation in a variety of product areas including lighting, HVAC, appliances, and electronics. We primarily interviewed utility midstream program managers.