As part of the E Source Solar Strategy Service, we annually conduct in-depth residential customer market research to help our members better understand customers’ opinions, needs, desires, and behaviors related to solar. This unique market research enables them to better engage their residential customers in this critical area and to develop strategies, programs, education, and communications that support their customers’ solar needs.
We’ve explored key questions such as:
In 2016, we surveyed 7,149 residential customers in the US and Canada to better understand their opinions on utility actions related to solar, interest in solar program options (such as rooftop or community solar), perceptions of the fairness of different rate-change options, and views on different solar messaging approaches. As part of this effort, we conducted detailed qualitative and quantitative message testing. Segmented and state-level data are available from this research.
Based on member input, we’re focusing our 2017 research efforts on customers’ interest in different types of solar educational information and decision-making tools. Our findings will complement the Utility Solar Website Benchmark and Solar Education and Communications Working Group resources (PDF) to provide members of the E Source Solar Strategy Service with tools to take their residential solar education and communications efforts to the next level.
If you’re interested in this market research, but your utility does not subscribe to the E Source Solar Strategy Service, please contact us.