E Source, the data authority for the utility industry and enabler of “The Sustainable Utility: Data takes center stage”, is pleased to announce the launch of the 2022 E Source Utility Ad Awards Contest. The annual contest recognizes and rewards creative excellence in utility advertising. The contest is now open and accepting entries until May 20 from any electric, gas, or water utility located in the US or Canada.
Q:What are the best ways to communicate rate changes to utility customers?
A:With the cost of energy rising, it’s time to rethink your rate communication strategy so you can offer customers proactive communications before rate increases show up on their bills. Your customers want to understand how a rate change will affect four personal values:
Utilities are faced with increasing pressure to cut costs while maintaining reliability and reducing risk. Most still approach age-old problems with tried-and-true solutions. They trim vegetation on a set schedule, they address gas-leak issues only when they become a problem, and they don’t plan proactively for predicted storms and their potential impacts.
Welcome to the E Source style guide (PDF) and word list (PDF). We created these resources to help E Source employees write clear and consistent content across the E Source website.
Low- and moderate-income (LMI) customers have their own unique challenges that make a homogenous approach to serving them meaningless. Historically, utilities might have tackled these challenges with a tried-and-true approach: throw money at them. But that won’t work this time. To best serve LMI customers, we need to understand them at a granular level.
What challenge is top of mind for your team right now? Reach out to start a focused conversation about your priorities and explore solutions shaped around your specific goals.