Utility marketers are often spread across several departments, and their strategies vary with different degrees of success. The E Source Utility Marketing Survey collects information on strategies, budgets, and metrics for campaigns targeting residential customers. Our analysis of the results will help you improve the effectiveness of your marketing efforts. In 2020, our study will focus only on residential program marketing.


What you’ll learn

We’ll explore:

  • Digital metrics. Successful metrics for digital marketing channels.
  • Budgets. Residential marketing spending.
  • Strategies. Effective marketing techniques using targeting, conversion tracking, attribution, and return on investment (ROI).
  • Organization. Obtaining and managing customer data and using marketing tools and platforms.

What you’ll get

Participating members of the E Source Residential Marketing Service will receive program-specific marketing reports of key findings and trends focused on boosting marketing ROI. Nonmember participants will receive an executive summary of the key findings. All survey participants will be invited to the web conference where we’ll reveal our results.


Participation

We’re looking for marketing managers or program managers who oversee the strategy, budget, and metrics for residential program marketing efforts at their utility.

If you’re the person most qualified to take the survey, please fill out the form below. Have a colleague to recommend? Simply fill out the form with their information, and we’ll contact them.

Study results



If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, you may contact us for information on membership to pertinent E Source services.