Utility marketers are often spread across several departments, and their strategies vary with different degrees of success. The E Source Utility Marketing Survey collects information on strategies, budgets, and metrics for utility marketing campaigns. Our analysis of the results will help you improve the effectiveness of your marketing efforts.


What you’ll learn

We explore:

  • Digital metrics. Successful metrics for digital marketing channels.
  • Budgets. Marketing spending.
  • Strategies. Effective marketing techniques using targeting, conversion tracking, attribution, and return on investment (ROI).
  • Organization. Obtaining and managing customer data and using marketing tools and platforms.

What you’ll get

Participating members of the E Source marketing services will receive program-specific marketing reports of key findings and trends focused on boosting marketing ROI.


Participation

We’re looking for utility marketing managers or program managers who oversee the strategy, budget, and metrics for program marketing efforts at their utility.

If you’re the person most qualified to take the Utility Marketing Survey or have a colleague to recommend, please fill out the form below. We’ll contact you once we’ve opened the study.

Study results



If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, you may contact us for information on membership to pertinent E Source services.