The E Source Utility Marketing Survey is a pair of online surveys focusing on residential and business marketing. Each utility’s marketing department has different structures and resources, and their strategies vary with different degrees of success.
We’re offering a new version of this survey in 2024. We’ll ask questions about strategies, budgets, and metrics utility marketing teams use to plan and execute their campaigns. The results will help you determine your utility’s marketing maturity, compare your marketing maturity to peers across the industry, and improve the effectiveness of your marketing efforts to better reach residential and business customers.
What you’ll learn
In these surveys, we’ll get a better understanding of:
- Planning. What utilities’ brands, goals, marketing strategies, and budgets are and how utilities use data to understand their customers.
- Implementation. How utilities execute campaigns, what the tools and software utilities use to execute campaigns, how they segment audiences, and how they structure organizations.
- Measurement. How utilities evaluate their success, what metrics they include, how they use these metrics, how they meet goals, and how they continuously improve plans.
What you’ll get
Residential Utility Marketing Survey
All survey participants will receive an invitation to a webinar where we’ll review and discuss highlights from the study results. Members of the E Source Residential Marketing Service who participated in the survey will receive:
- Access to best-practice residential marketing maturity reports and webinars
- A personalized summary data review with an E Source expert, upon request
If you’re not a member of the Residential Marketing Service but are interested in receiving the full set of deliverables, please Contact Us.
Business Utility Marketing Survey
All survey participants will receive an invitation to a webinar where we’ll review and discuss highlights from the study results. Members of the E Source Business Marketing Service who participated in the survey will receive:
- Access to best-practice business marketing maturity reports and webinars
- A personalized summary data review with an E Source expert, upon request
If you’re not a member of the Business Marketing Service but are interested in receiving the full set of deliverables, please Contact Us.
Study results
If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.