Utility marketers are often spread across several departments, and their strategies vary with different degrees of success. The E Source Utility Marketing Survey is a pair of online surveys that focus on residential and business marketing. Each study focuses on strategies, budgets, and metrics for utility marketing campaigns. Our analysis of the results will help you improve the effectiveness of your marketing efforts for residential and commercial customers.


What you’ll learn

We explore:

  • Digital metrics. Successful metrics for digital marketing channels.
  • Budgets. Marketing spending.
  • Strategies. Effective marketing techniques using targeting, conversion tracking, attribution, and return on investment (ROI).
  • Organization. Obtaining and managing customer data and using marketing tools and platforms.
  • Marketing partners. How utilities are partnering with agencies or contractors as part of their marketing efforts.

What you’ll get

Residential Utility Marketing Survey

All participants will receive an invitation to a webinar where we’ll review and discuss highlights from the study results. Participating members of the E Source Residential Marketing Service will receive:

  • Access to best-practice reports, webinars, and networking events
  • A personalized summary data review with an E Source expert upon request

Participating utilities that aren’t members of the Residential Marketing Service will receive an executive summary data review with an E Source expert upon request. If your utility does not subscribe to the Residential Marketing Service but you’re interested in receiving the full set of deliverables, please contact us.

Business Utility Marketing Survey

All participants will receive an invitation to a webinar where we’ll review and discuss highlights from the study results. Participating members of the E Source Business Marketing Service will receive:

  • Access to best-practice reports, webinars, and networking events
  • A personalized summary data review with an E Source expert upon request

Participating utilities that aren’t members of the Business Marketing Service will receive an executive summary data review with an E Source expert upon request. If your utility does not subscribe to the Business Marketing Service but you’re interested in receiving the full set of deliverables, please contact us.


Participation

The 2022 Utility Marketing Survey focusing on marketing to business customers will field later this year, the survey focused on residential customers is now closed.

If you’re the person most qualified to take the Utility Marketing Survey or have a colleague to recommend, please fill out the form below. We’ll contact you once we’ve opened the study.

Study results



If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.