Utility marketing teams are often spread across several departments and their efforts vary from utility to utility with different degrees of success. The E Source Utility Marketing Survey collects information on strategies, budgets, and metrics for campaigns that target residential and small and midsize business customers. Our analysis of the trends and best practices can help you improve the effectiveness of your utility’s marketing efforts.

What You’ll Learn

We’ll explore:

  • Metrics. The metrics utilities track in order to gauge the success of a marketing channel
  • Budgets. Residential and business marketing spending as well as how your peers plan to spend their budgets in 2018
  • Strategies. Effective marketing techniques by customer segment and collaborating with outside partners
  • Organization. Marketing department structures and number of full-time equivalents dedicated to marketing

Our survey of medium to large utilities across the US and Canada will cover marketing practices for residential and SMB customers.

What You’ll Get

Participating members of the E Source Business Marketing or Residential Marketing Services will receive a comprehensive report of our key findings and trends. Non-member participants will receive an executive summary of our key findings. All survey participants will be invited to the web conference where we’ll reveal our results.


We’re looking for marketing and communications managers who oversee residential or SMB marketing efforts at utilities with at least 400,000 customers. If you’d like to participate in 2020, fill out the form below.

Study Results

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, you may contact us for information on membership to pertinent E Source services.