Liza Minor began working as a staff writer in the summer of 2020. Previously, she used E Source tools and databases to identify trends in demand-side management programs. Before coming to E Source, Liza worked at Wisconsin Energy Conservation Corp., where she used geographic information systems to segment customers for energy-efficiency programs. Because of her multidisciplinary studies in school and her experience in the energy industry, she can write about a variety of energy topics. Liza earned an MS in urban and regional planning, a BA in political science, a BA and international studies, a minor in Spanish, and a certificate in sustainability from the University of Iowa.

Content by this author

The first five steps to a successful CIS implementation

Liza Minor, Lisa Schulte
July 26, 2022

Updating your customer information system (CIS) will affect nearly every employee and function within your utility. But a CIS project is more than just a technological change—it requires organizational and individual change. Learn about our recommendations to prepare for your CIS implementation.

How utilities can support EV charging infrastructure through the Infrastructure Investment and Jobs Act

Liza Minor, Bryan Jungers
July 8, 2022

States are applying for transportation funding under the 2021 Infrastructure Investment and Jobs Act. Learn how utilities can partner with other organizations to seek funding for new EV charging infrastructure.

4 common barriers to LMI heat-pump adoption and strategies to overcome them

Liza Minor, Ben Nathan
June 22, 2022

You need to meet equity and decarbonization goals. Installing electric heat pumps and heat-pump water heaters in homes is a promising strategy that can benefit low- and moderate-income (LMI) customers. But it’s hard to overcome adoption barriers. We’ve got four strategies that can help!

4 effective low-cost marketing strategies for utilities

Liza Minor, Miriam Stein
June 1, 2022

Utilities don’t need a large budget to effectively market their residential programs. By using creative, low-cost marketing strategies and customer segmentation, you can reach your target audience without breaking the bank. Here are four low-cost marketing strategies we think you should focus on.

Answering questions about high bills

Liza Minor, Jeffrey Daigle
April 11, 2022

When utility customers get bills that are higher than expected, it’s usually because of metering issues, seasonal changes to their homes or behavior, or nonseasonal changes. Our five-step response to customer calls about high bills can help you identify the problem and offer the right solution.