Lisa Markus has more than 20 years of management consulting experience. Her expertise is in change management, diversity, equity, inclusion, customer experience, and employee engagement. Lisa’s work has helped businesses increase their triple bottom line and bridge the opportunity gap in retirement, financial, food, and energy security. She wrote the book Living a Blessed Life: Walking in Faith, Growing in Wealth and the Diversity Best Practices white paper Creating Inclusion in the Financial Services Industry, which helped at-risk populations increase financial independence by 25% to 70%. Prior to joining E Source, Lisa held strategic positions at DTE Energy, Southern California Edison, and Farmers Insurance. She has an MBA from Michigan State University and is certified in Prosci Change Management and Intercultural Development Inventory. Lisa also leads a food outreach program in California, feeding 40 to 60 families per week.

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Redefining the low-income customer experience

Lisa Markus
May 16, 2019

Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.