Lisa Markus has 15 years of management consulting experience, and she has helped utilities transform their business, engage their workforce and improve their client experience. She has held strategic roles at DTE Energy and Southern California Edison, and has worked consultatively with utilities as part of Hewitt Associates. Lisa’s writings champion cognitive diversity and opportunity equity, as illustrated through her industry white papers, articles, and the book Living a Blessed Life: Walking in Faith, Growing in Wealth. She uses multicultural communication, gamification, and technology to reach at-risk audiences and drive positive outcomes; one such project involved helping Humana Innovation Labs launch the first casual social game to reduce hospitalizations and improve health equity. Lisa has an MBA and a BA in journalism from Michigan State University.

Content by This Author

Redefining the Low-Income Customer Experience

Lisa Markus
May 16, 2019

Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.