Smart thermostat demand response (DR) is expanding beyond single-family homes, but the path into rental housing is proving both more promising and more complex than many utilities realize. As discussed in our previous webinar, renters represent one of the largest untapped sources of flexible load, but their customer experience, decision pathways, and technology barriers are markedly different from those of owner-occupied households.
Join E Source and Tierra Resource Consultants for a deeper look into the tenant perspective and the renter segments where the greatest DR opportunity now exists. Building on insights from our first session, we’ll explore new tenant market research; emerging trends in promising subsegments, like single-family rental and build-to-rent housing; and technology partner perspectives on how to unlock smart thermostat DR for these customers.
We’ll cover:
- Insights from recent market research on the smart thermostat DR renter journey—from awareness and interest to program enrollment preferences
- How to leverage the move-in/move-out process and lease agreements as enrollment opportunities
- Which renter subsegments (multifamily, single-family rental, and build-to-rent) offer the strongest near-term potential for smart thermostat DR based on recent market shifts
- Ways your organization can join the multiclient study and help shape the national framework for scaling renter-focused smart thermostat DR
Speakers:
Luke Beckett, Senior Engagement Director, Research and Advisory, E Source
Tom Hines, Principal, Tierra Resource Consultants
Who should attend:
Utility representatives who are interested in tenant sentiment toward smart thermostat programs and utility offerings.
Interested in this event but can’t attend? Register anyway and we’ll notify you when the presentation and recording are ready for on-demand viewing. Questions about this event? Send us a message.
