Beneficial electrification 101: Workshop

August 25, 2020 | 12:00 pm–5:00 pm EDT

Electrification is a major topic for utilities. However, some elements of it are still uncertain, including:

  • How to deal with cost-effectiveness
  • How to measure environmental benefits
  • How electrification affects the grid and rates
  • Whether utilities will be financially compensated for their programs

In this 101-level event, we’ll focus on the building blocks needed to create a beneficial electrification strategy. The workshop will be a combination of presentations and breakout sessions. We expect participants to have their cameras on during the event and to come ready to participate.

You’ll learn:

  • The nuances of electricification options and end-use technologies
  • The steps to creating a successful electrification framework at your organization
  • The perspectives you need to consider, including: utility, participants, nonparticipants, the economy, the environment, low-income customers, and specific market segments


  • Electrification in the context of the energy world
  • Goals and framework for beneficial electrification
  • Learning about electrification through the demand-side management lens
  • Cost-effectiveness tests for electrification
  • Regulatory incentives, funding mechanisms, and business cases
  • Electrification end-use technologies
  • Electrification through the lens of the customer
  • Electrification pilots in the field
  • Creating your utility electrification action plan


Bill LeBlanc, Chief Instigation Agent, E Source
Courtney Welch, Associate Director, Customer Energy Solutions, E Source
Bryan Jungers, Senior Manager, Customer Energy Solutions, E Source
Ryan Odell, Lead Analyst, Customer Energy Solutions, E Source
Gabe Cuadra, Senior Data Analyst, Customer Energy Solutions, E Source
Luke Currin, Associate Director, Customer Engagement Solutions, E Source

Who should attend:

This event is available to all utility professionals but is targeted to program directors who oversee transportation and building electrification strategies, and program managers who work directly on transportation or building electrification programs. If you’re a member of the E Source Distributed Energy Resource Strategy Service, your utility has two free seats to this event.

For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).