The EV ads of Super Bowl 2022: Did they score or fumble?
February 22, 2022 | Bill LeBlanc | 8 min read
The stakes were high this year for EV manufacturers during Super Bowl LVI with 30-second spots going for up to $6.5 million—and the field was crowded. Which EV advertisements scored a touchdown? Which ones fumbled? Keep reading to find out what we thought.
The equity iceberg: What you need to know about serving the underserved
February 16, 2022 | Lisa Markus | 8 min read
If you’re on a quest to create equity, having an understanding of the equity iceberg will help produce better strategies and tactics that address underlying issues and achieve sustainable results. Check out this post to learn how you can start tackling challenges below and above the waterline.
EV charging and pricing: What are consumers willing to pay?
February 14, 2022 | Bill LeBlanc | 8 min read
We recently asked utility customers in the US and Canada a series of pointed questions about electric vehicle (EV) charging and pricing. The responses offer insights to help you better plan public charging network pricing and improve customers’ understanding of EVs through new messaging approaches.
Sustainable utility matters: Data science as a service
February 10, 2022 | Sannie Sieper, Tom Martin | 8 min read
By adopting our data-science-as-a-service (DSaaS) solution, utilities can become more data-driven in partnership with experts in a flexible, organic way that accelerates speed to value. Learn more in this insightful interview with E Source’s Tom Martin!
Design your gift-of-energy program with love
February 10, 2022 | Lisa Schulte | 6 min read
With inflation rising and COVID persisting, consumers need some love. This Valentine’s Day, help your utility customers show love to their community, friends, or family members by paying their energy bill. Here, we explain how to design and promote a gift-of-energy program.
E Source charitable giving supports organizations with energy assistance missions
February 2, 2022 | Sara Patnaude | 3 min read
This winter, we’re honored to support four nonprofit energy-efficiency organizations helping low-income families with their utility bills, continuing the E Source tradition of giving back to the community around the holidays. Check out this blog post to learn more about these worthy organizations.
Highlights of the top utility technologies and trends of 2021
January 26, 2022 | Barend Dronkers, Jesse Hitchcock, Bryan Jungers, Liza Minor, Spencer Sator | 8 min read
Each year, our Customer Energy Solutions team highlights the top 20 utility technologies and trends. In this blog post, we share a few of those techs and trends, including advancements in windows, distributed energy resource management systems, building electrification, and cost-effectiveness tests.
The Sustainable Utility: Data takes center stage
January 20, 2022 | Ted Schultz | 6 min read
Utilities will never reach their sustainability, safety, reliability, and equity goals without cutting O&M expenses and optimizing capital expenditures. Data science is the best way to get there. E Source CEO Ted Schultz explains.
Are residential utility customers ready to buy electrification technologies?
January 12, 2022 | Liza Minor, Sara Patnaude | 3 min read
Looking for ways to boost customer adoption of electrification technologies? In this blog post, we explain which residential customer personas are likely to buy electrification technologies and how to address their top motivations and barriers through targeted messaging.
Electric heavy-duty vehicles: The real 800-pound gorilla in the room
January 5, 2022 | Bryan Jungers | 12 min read
Utilities face a huge challenge when planning for the large loads required of electric freight trucks. How are they preparing to meet these new challenges without adding too much to the costs and emissions associated with these new loads?