Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.


Marketing Automation: The Digital Trend That Optimizes the Customer Journey

November 15, 2018 | Jessica Bailis
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.

Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study

November 7, 2018 | Heather Hilgenkamp, Keenan Samuelson
Since 2002, E Source has been using the Review of North American Electric and Gas Company Residential Websites study to benchmark more than 100 utility websites, gauging how successfully they're serving customers. In 2019, we'll modernize the study to measure advanced capabilities.

Putting Insights to Work

October 24, 2018 | Charles Framularo

We recently hosted our first-ever Market Research and Customer Insights Council at the 2018 E Source Forum. Getting leadership to listen, getting a “seat at the table,” and becoming a trusted advisor were all top of mind for the researchers in the room.

5 Lessons Learned from the E Source Forum

October 8, 2018 | Sarah Thompson, Karen Young
We've rolled up the highlights from five sessions at the 2018 Forum, where we had three days of great sessions in five topical tracks: marketing, demand-side management, customer experience, technology, and account management.

These Utilities Love Their Customers (and Their Employees)

October 2, 2018 | Eryc Eyl
E Source is proud to participate in the 6th annual CX Day: a global celebration of the companies and professionals that create great experiences for their customers. To celebrate, we're highlighting the winners of the 2018 Achievements in Utility Customer and Employee Experience.

Designing the New E Source Website

September 20, 2018 | Amy Hirschbeck, Melissa Utomo
You may have noticed the new look of the member home page at esource.com! Well, six months ago, the design team at E Source—our team—embarked on the journey of this redesign. We looked hard at what our users wanted from our site, and we’re happy with the results!

Nuclear Decommissioning: A Setback or Opportunity for Utilities?

September 6, 2018 | Rebecca Pascale
It has long been debated that nuclear power will become a less important part of the United States' energy portfolio—and the aging nuclear infrastructure combined with increasingly cheap natural gas and renewables has sped up the process. Utilities need to plan around this expedited change.

We Blog. Should You?

August 16, 2018 | Jessica Bailis
According to our 2018 Social Media Survey results, 41% of utilities maintain a blog, but 47% don’t and aren’t planning to start. So for those who do blog, what are the goals and how does maintaining a high-quality blog positively impact a utility's brand?

How Are You Celebrating National Wine Day?

May 25, 2018 | Erin Johnson
It's National Wine Day and we're celebrating with a nice glass of energy-saving advice. We harvested some of our favorite tips from E Source Business Energy Advisor that you can share with your winery customers to help them crush energy waste.

#FlashbackFriday: E Source Looks Back at Its 2006 Independence Day

March 30, 2018 | Erin Johnson
On April 1, E Source celebrated 12 years of independence. In 2006, our management team purchased the company from McGraw-Hill and vowed to "provide customers with the expertise and neutrality they expect from us"—a goal we still strive for today.