Hailey Gish is an experienced marketing and communications strategist. Her expertise includes brand building, conversion optimization, B2B social media, email marketing and automation, copywriting, and content marketing. Hailey has almost a decade of experience planning, launching, executing, and evaluating marketing campaigns for multimillion dollar climate mitigation, adaptation, EV, and energy efficiency programs and services across the private, public, and charitable sectors. Two of the nonprofits Hailey has worked with are recipients of the Alberta Emerald Foundation Award, a prestigious environmental award for organizations in Alberta. She also founded her own copywriting business where she writes engaging emails, high-converting landing pages, modern websites, and attractive ads. Hailey earned a BA with a double major in communications and urban studies from the University of Calgary.

Content by this author

Utility Ad Awards Contest spotlight: Safety, home energy management, and smart home

Hailey Gish
April 12, 2023

The E Source Utility Ad Awards Contest is the industry’s largest and most comprehensive ad campaign competition. To celebrate the launch of this year’s contest, we’re highlighting winners from 2022. Check out the best campaigns in safety, home energy management, and smart home.

Utility Ad Awards Contest spotlight: Solar, storage, EVs, electrification, energy efficiency, and demand response

Hailey Gish
March 15, 2023

The E Source Utility Ad Awards Contest is the industry’s largest comprehensive ad campaign competition. To celebrate the launch of this year’s contest, we’re highlighting winners from 2022. Check out the best campaigns in solar, storage, EVs, electrification, efficiency, and demand response.

Utility Ad Awards Contest spotlight: Brand and self-service

Hailey Gish
February 15, 2023

The annual E Source Utility Ad Awards Contest is the utility industry’s largest and most comprehensive ad campaign competition. To celebrate the launch of this year’s contest, we’re highlighting winners from 2022. In this post, we feature the best campaigns in the brand and self-service categories.

8 storytelling frameworks for utilities

Hailey Gish
September 30, 2022

Storytelling is an important tool to help your utility connect with its residential and business customers’ values, senses, and emotions. Use these eight frameworks to get started.