Angelica Pereira
Topical Expertise
Business-to-business (B2B) marketingBusiness-to-consumer (B2C) marketingCustomer engagementExternal communicationsInternal communicationsMarket researchPersonalization strategiesSocial media marketing
About the Author
Angelica Pereira advises utilities and municipalities on improving customer engagement across residential, small and midsize business, and commercial and industrial segments. She leads the development of E Source marketing and communications offerings within Research and Advisory, helping clients translate customer insight into effective engagement strategies. Prior to E Source, Angelica led business development and marketing at a utility software company supporting energy efficiency programs across the US and Canada.