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This press release announces the acquisition of E Source by Align Capital Partners, a growth-oriented private equity firm focused on investing in business-to-business companies that are well positioned for growth in niche markets.
Electrification is a hot topic in the utility industry. We created an infographic with information from our 2018 Utility DER Strategy Benchmark and from our 2018 Electrification Forum Session to help you get kick-start your strategy. See what other utilities are saying!
Powerful Online Tool Offers Actionable Energy Insights on Over 25 Business Types and 80 Technologies
This press release announces the release of the newly reinvigorated and redesigned E Source Business Energy Advisor. This powerful tool contains a library of information that integrates with utility websites and provides sector-specific energy advice for utilities and their business customers.
This press release announces the opening of the 2019 E Source Utility Ad Awards Contest. This year, E Source is looking for utility ad campaigns that have generated results—such as increased brand awareness, website traffic, and program participation—while also being creative.
This press release announces the E Source Executive Roundtable for Customer Innovation, which is being held in Boston on April 16, 2019. This meeting for the executive leadership of utilities’ customer-facing departments will immerse participants in design thinking and ethnographic research.
This press release announces the addition of Roger Woodworth, principal of Mindset Matters and former vice president and chief strategy officer at Avista Corp., to the E Source advisory board.
E Source customer-centered culture expert Eryc Eyl explains that buy-in is inadequate to drive and sustain organizational change. Find out why and learn what you need instead to lead a customer-centered transformation at your utility.
E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.
Integrate these key approaches when designing programs, products, and experiences
E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.