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E Source has been working with three utilities and the Edison Electric Institiute to use the E Source Audience of One solution to precisely identify cohorts within the low- and moderate-income (LMI) population and align those cohorts with specific treatments and engagement approaches.
Join this exchange to learn how to optimize customer eligibility, qualification, and verification strategies to encourage enrollment in your programs for low- and moderate-income customers.
The E Source Audience of One approach helps utilities build relationships with customers on an individual basis, connecting the right programs to the right audience by understanding behavior. Join us to see how we used this approach to design solutions for low- and moderate-income (LMI) customers.
Virtual national workshop
Watch the recordings and download the presentations from the 2022 Equity in a Clean Energy Economy workshop.
<p>Low-income customers have a lot on their plate, and they&#039;re not thinking about (and often don&#039;t know about) the energy-related services utilities can offer them. Through this web conference, you&#039;ll encounter video and audio clips of low-income customers talking about their energy challenges.</p>
<p>Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.</p>
<p>During this web conference, we&#039;ll unveil the latest updates to the E Source Residential Customer Insights Center and present intriguing data trends about US residential customers&#039; energy-related priorities, preferences, and opinions.</p>