Search

Applying an Audience of One approach to better understand and serve LMI customers

The E Source Audience of One approach helps utilities build relationships with customers on an individual basis, connecting the right programs to the right audience by understanding behavior. Join us to see how we used this approach to design solutions for low- and moderate-income (LMI) customers.

Working Together for an Equitable Energy Future

Virtual national workshop

Watch the recordings and download the presentations from the 2022 Equity in a Clean Energy Economy workshop.

Energy in the context of low-income customers' lives: Insights from E Design 2020 ethnographic research

Low-income customers have a lot on their plate, and they're not thinking about (and often don't know about) the energy-related services utilities can offer them. Through this web conference, you'll encounter video and audio clips of low-income customers talking about their energy challenges.

Redefining the low-income customer experience

Join us for this one-hour web conference to learn how companies use market research, segmentation, customer journey mapping, innovative marketing techniques, and internal alignment to better understand and support low-income customers.

Using data to drive your residential customer marketing decisions

During this web conference, we'll unveil the latest updates to the E Source Residential Customer Insights Center and present intriguing data trends about US residential customers' energy-related priorities, preferences, and opinions.

6 ways community partnerships can boost LMI customer enrollment in weatherization programs

Equity and the utility customer: Highlights from 2023 customer survey findings

6 utility New Year’s resolutions to benefit customers and the grid

5 creative approaches to utility payment assistance programs

Strategic perspectives on managing the affordability challenge