What can storytelling do for your brand and business?

My Account

Are our attention spans really so limited, or are compelling stories woefully scarce in today’s content-flooded world? The fact that people binge Netflix for hours confirms that amazing stories can capture our attention. How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.

Transportation electrification: Are you missing the boat?

My Account

Electric vehicles (EVs) are here, but it could be decades before they dominate the market. Your utility can—and should—promote EV purchases among your customers, but what else can you do to drive transportation electrification in your territory? In this session, we explored making the case for expanding the scope of your transportation-electrification initiatives to include heavy-duty and nonroad technologies.

Achievements in Utility Customer and Employee Experience: 2019 winners

My Account

The winners of this year’s Achievements in Utility Customer and Employee Experience spoke about the exceptional projects their utilities designed that delighted their customers and made a more enjoyable and supportive workplace for employees.

If you’re an E Source member, visit the E Source Forum 2019 page to download the presentations.

After the session, we asked Arielle Resol, social media analyst at ComEd, a few questions about her presentation. Check out her video responses below.

Taking a stance: How carbon-free commitments affect your brand and your business

My Account

E Source Forum logo

Want to watch other interviews with session speakers?

At the 2019 E Source Forum, we interviewed some of our session speakers about key points in their presentations.

How generational differences influence energy attitudes and communications

My Account

Utilities talk about generation as a way to supply energy, but the other definition of generation—when we were born and the era we grew up in—greatly influences our views. How do millennials, Gen Xers, and baby boomers communicate and learn at work, and why do some people become “lifers” at utilities while others see it as a career stepping-stone? Our closing plenary highlighted the remarkable and entertaining insights from Dr. Elisabeth Nesbit Wagner’s research and expertise in generational differences and corporate culture.

Behavior programs showcase showdown

My Account

Can your behavior program deliver 2% savings? What about 3%, 5%, or even 10%? This interactive, rapid-fire session highlighted the latest glitz and glamour in behavior programs and revealed which new programs have real take-home value. Three of your utility peers who have explored new behavioral strategies—including high-bill alerts, prepaid billing for demand-side management, and optimizing home energy reports with connected digital solutions—talked about their successes and challenges.

How technology is transforming the employee experience

My Account

For decades, companies have used technology to cut costs, but now they’re also using it to improve experiences. When employees are enabled and empowered with the right tools, they’re more satisfied, more engaged, and more productive. A few utilities—including Duke Energy and NiSource—have figured out how to keep up with changing employee expectations. They’re leveraging technology that improves communication and collaboration, making it easier to recruit, equip, and retain great employees who love their jobs—while getting better business results.

What are some ways to use gamification to encourage energy efficiency?

My Account

Q:How are utilities using gamification to encourage neighborhoods to save energy?

A:We identified several best practices for engaging communities through game-based programs:

Which utilities have the top-performing gas low-income programs?

My Account

Q:Which utilities have the top-performing gas low-income demand-side management (DSM) programs?

A:To get a sense for which utilities are running effective low-income gas programs, we benchmarked eight gas utilities. For this analysis, we used E Source DSM Insights, our tool containing data on DSM program goals, budgets, spending, and savings from DSM regulatory filings. We learned that:

How efficient are whole-house fans compared to ceiling fans?

My Account

Q:How do whole-house fans compare to ceiling fans in terms of energy savings, and what are the pros and cons of each?

A:Ceiling fans circulate air around an individual room, whereas whole-house fans (WHFs) vent air from the inside of the house to the outside, providing both air circulation and ventilation throughout the home.

Let's meet today's demands - and plan for what's next.

What challenge is top of mind for your team right now? Reach out to start a focused conversation about your priorities and explore solutions shaped around your specific goals.