What can storytelling do for your brand and business?
Are our attention spans really so limited, or are compelling stories woefully scarce in today’s content-flooded world? The fact that people binge Netflix for hours confirms that amazing stories can capture our attention. How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.